Anatomy of a Breakthrough: Return of Dr. Adam Alter (Prof. of Marketing @ New York University’s Stern School of Business and NYT Bestselling Author‪)‬ Aiming for the Moon

Send us a Text Message.In this episode, professor of Marketing at New York University’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow, Dr. Adam Alter, returns to the podcast. Today, we’ll discuss his new book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most. Whether you’ve had a great year, a downright awful year or a lukewarm, we’re-making-it year, the end of 2023 and the beginning of 2024 bring a mental fresh start. And, with it, ...