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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab
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- Wirtschaft
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Kentucky Derby: Leveraging Data to Build False Confidence
In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.
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Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
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Redbull: The Pratfall Effect and the Benefit of a Bad Taste
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
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Chipotle: Piquing Interest by Building Community
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
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Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
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Optimism Bias with Tali Sharot
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.
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