BOPCAST

BOP 010: Set Your Biz True North (and keep your brand & business in alignment)Dec 20, 2016 | BRAND + STAND OUT geekery, the BOPCAST Setting your Biz True North is like creating a non-negotiable tether between you and the business you want to build. In this episode I walk through 3 questions to set the foundation (& tone) of your Biz True North. A brand alignment tool to use in all of your business decisions (as well as a powerful ritual at the beginning of a new year and/or quarter).