Communicating Climate Change Communicating Climate Change

Talking to John Marshall, CEO of Potential Energy Coalition, about radical audience centricity, the down sides of using crisis messaging, and how we can more successfully sell the troubled “brand” that is climate change.

Talking to Katherine Dunn from the Oxford Climate Journalism Network, a program led by the University of Oxford’s Reuters Institute, about what makes an effective climate news story, the obligations of newsrooms when it comes to addressing climate issues, and the unique role of meteorologists in delivering relevant and actionable local climate insights.

Talking to Josh Garrett, CEO and co-founder of Redwood Climate Communications, about the state of political polarization on climate issues in the United States, what this poster child of partisanship can teach us about communicating climate change across the aisle, and which bright spots we might look to for inspiration.

Talking to Project Drawdown's Director of Storytelling and Engagement, Matt Scott, about the power of spotlighting climate solutions and the people working to implement them, how telling such stories can propagate hope and action, and the importance of passing the mic to diverse voices that often go unheard, as well as what happens when we don’t.

Talking to communication designer, researcher, and semiotician, Dr. Laura Santamaria about how humans – whether as individuals or in communities – construct meaning, how meanings can become appropriated or changed over time, and why deep contextual knowledge is vital to understanding how climate messages might be received by given audiences.

Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.