Demystifying Solar with Consumer Friendly Website Fundamentals Glenna Wiseman's tracks

Welcome to the Marketing Solar podcast series. I'm Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program, designed to help solar contractors reduce their marketing and customer acquisition costs.

This program topic is: Demystifying Solar with Consumer Friendly Website Fundamentals.

It features two guests who can speak with authority to these important aspects of website development, Marci Marshall and Ben Waldron of Pollinate. Located in Portland, Oregon, Pollinate works with Energy Trust managing their website presence. They have been demystifying solar and energy language for consumers since the inception of Energy Trust. The online presence of the non-profit has been a critical key to their amazing success in the state. Pollinate is an Advertising Age National Small Agency award winner.

This program covers:
· Success Stories – A Strategy to Demystify Solar
· How Solar Contractors Can Educate Consumers More Effectively via Their Websites
· Shaping Effective Website Content Using Customer Profiles
· Tips for Commercial B2B Website Content
· Brand Consistency Online
· Website Tool Tips
· Testing Strategies to Ensure Website Content Resonates with Targeted Prospects
· Tool Tip: UserTesting.com

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.