The Exit Interview with Kim Rittberg

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Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success. After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider. If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you. Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim. Exit the grind. Enter success…on your own terms. Subscribe today! Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1

  1. 4 DAYS AGO

    How I Landed TEDx Talk Twice & Preparation Secrets & Tricks

    🎤 Want to land a TEDx talk? In this episode, award-winning marketer and speaker Kim Rittberg shares her journey delivering two TEDx talks, plus insider tips to help you prepare, stay calm, and shine on stage. You will learn: 00:01 – How to land a TEDx talk 00:15 – Kim’s background in media & storytelling 00:33 – The TEDx process & handling rejections 01:12 – How Kim crafted her first TEDx talk 01:49 – Why full memorization matters 02:34 – Editing your talk for maximum impact 03:14 – Managing nerves & pre-performance routines 04:08 – Last-minute rituals for confidence 04:44 – Bringing “dinner party energy” to the stage 05:05 – Her second TEDx talk on overcoming fear FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Please spread the word to your friends and leave us a rating and review on Apple Podcasts! Transcript: (00:01) If you are looking to get on more stages or do a TEDx, this is the episode you need to be listening to. How do you get the TEDx? How do you prepare for the TEDx? What does it feel like? What do you do when you think you're going to pass out right before you go on stage? Let's talk about it right now. (00:15) Hey everyone, I'm Kim Rittberg. I'm a six-time award-winning marketer. I've worked at Netflix, Fox. I launched the first ever video unit for US Weekly. But now, I help professionals own their voice, show up confidently on camera, and figure out what to make. and then we make the videos together all to grow your impact and your business. (00:33) So, I have had the honor of delivering two TEDx talks and oh my god, I was like it's one of those things you're like that's kind of on my bucket list. I'll get to it eventually and eventually is 2025. Here it is. So, I want to go through a little bit about what the process is like and advice I have for other people doing it. (00:50) So, for TEDx, they are locally organized events uh all over the country and each one has a theme. So you have your big idea that you have written out and you're applying to speak at these TEDx talks based on your big idea. Now each event has its own theme. So if you're getting rejections, it's really not that your idea is bad or that you're a bad speaker, but rather it might not match with the theme that they have. (01:12) So I applied to a lot of places and then I got accepted and my first TEDx was in Houston called TEDx Greenhouse Road and my topic is how to the secret to making engaging video content. And the reason why I landed on that is that is a thing I talk about a lot. My area of expertise is video. (01:30) Uh my background, my resume is really all TV and media. And so I really have the credibility to back it up. And then I structured it um in sort of a way that I have for other speeches which is like here are the things to walk away with. And it's framed with some of my personal stories. So you're writing your script, right? As you get you get invited, that's your pitch. (01:49) Then you write your script. And then as you're actually getting ready to practice your TEDx, the biggest thing for me was I'm type A person. If I say I'm going to show up for your speaking event, I'm going to overprepare. But the main thing for TEDx is that it's fully memorized. And I have not learned this many lines since I was a secretary in Annie in seventh grade at summer camp. (02:11) Not even at a performing arts summer camp, like regular summer camp. So, all to say was uh it took me a lot a lot of hours and I thought I was ready and then I worked with my coach. His name is Caesar and he's awesome and I'll link him out. And he's like, "Cool. Yeah, you just keep working on it, you know, keep practicing it like a bunch more times till the I'm" I'm like, "How many more times?" He's like, "About three times a day until the day. (02:34) " I was like, "What? I have to 10 to 15 more rehearsals. What?" But you do you have to memorize it so much so that you're delivering it with personality and gusto instead of like robotically memorizing it. So that's the important part and that's a huge difference between other things where you might have notes or a monitor where you kind of cheat, right? And then as you start practicing edit you're going to want to edit things out. (02:57) If it doesn't it's not necessary take it out because you really want your um TEDx now they want them to be around 10 minutes or less. And the thing that I learned, I mean, it's a thing that I really teach a lot for I I do a lot of public speaking seminars, how people can show up on camera, but also in public, how they can speak with confidence. (03:14) You're going to be nervous beforehand, right? Always. It's kind of your body gets into fight or flight method, even if you're prepared. And so, have your pre-performance routine locked down. So, I like to call this I have a whole thing that I'll do a different a different uh segment on. (03:32) But right before you go on stage, you're going to want to be amping up your energy, like smiling, laughing, dancing, loosening up your body, you're also going to want to be breathing, calming your body down. So, when your heart's going boom boom boom boom boom boom boom, your breathing is calming you down. (03:48) So, that's really important because a lot of these things, especially TEDx, you're kind of sitting and waiting. And that's, you know, your energy is low. you're sitting and waiting to go on. So, you have to kind of, you know, stay loose, be flexible, be happy, but also calm. And then in the few, like basically in the 30 seconds minute before I just like look at a wall and breathe deeply, my brother is a comedian. (04:08) He's like, "Oh, in the minutes before I go on stage, I don't look at anyone. I don't let anyone talk to me." I like that advice. So, basically, if you see me uh looking at a wall and being really weird before I go onto a keynote, that's what I'm doing. Um, and so, and then the last thing I do really advise everyone before you go on stage to bring that dinner party energy. (04:26) And that means when you're hosting a dinner party, you come warm. You're excited to have people. It's like an embrace, right? Your voice is warm. Your body's warm. You're like, "I'm so happy to have you here." And you're not screaming, right? You're not like a TV presenter like, "Hey everybody, you're on a game show." But it's this really warm energy. (04:44) And my daughter asked me like, "How do you how do you go on camera?" Right? Like how do you how do you go on stage and not be nervous? Like you just have to say I'm doing this because it's fun. No one's making me do this, right? So that is my experience for TEDx. Oh, and then my second one, sorry, my second one will be out soon. (05:05) Uh I got accepted to a second one and so I wrote that I wrote and um perfected that. But that's another topic that I speak about a lot which is about fear. And I've learned from training people to be on camera that what really holds us back is fear. And I have a four-step process on how to break through that. So, I'm really excited about that as well. (05:23) And those are my tips for uh for the TEDx. And that's my experience. And I would love to hear, are you looking to do more speaking engagements? Are you looking to get more visibility? Follow me on Instagram, LinkedIn, Kim Rittberg. And on YouTube, I'm Kim Rittberg Content. I would love a follow there. and uh drop me a line and say hi and let me know what your what your goals are and what you've been doing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8 min
  2. 20 AUG

    How to Build a 6-Figure Coaching Business Without Funnels or Ads with Stacey Brass-Russell

    In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method. You will learn:  Why selling transformation beats selling sessionsThe key to authentic, relationship-based marketingHow to grow your business organically without relying on funnels or adsWhy charging high-ticket prices isn’t just smart — it’s strategicHow to take empowered action and stop waiting for “the perfect time”The mindset shift that helps coaches overcome fear and imposter syndrome LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  GUEST LINKS: LinkedIn: https://www.linkedin.com/in/staceybrassrussell/ Instagram: https://www.instagram.com/staceybrassrussell/ Facebook: https://www.facebook.com/staceybrassrussell1/  Please spread the word to your friends and leave us a rating and review on Apple Podcasts! Timestamps & Highlights: 00:00 – Intro: Meet Stacey Brass-Russell 01:12 – From Broadway actress to business coach 03:39 – How Stacey got her first clients organically 04:34 – The #1 mistake most coaches make 05:21 – What is authentic marketing? 07:30 – Why Stacey doesn’t use funnels or ads 09:13 – Building a 6-figure business organically 10:50 – Why high-ticket coaching makes more sense 12:39 – Stacey’s 4-part framework to define your niche 15:57 – How to get in front of the right audience 18:02 – Money mindset: from yoga teacher to numbers-driven CEO 21:46 – What Stacey would do today to get a new client 22:52 – Stop waiting for permission — create your own opportunity 24:52 – The mindset shift that changes everything 27:57 – Fun Broadway story: stepping in on stage at 10 years old 29:31 – Where to find and follow Stacey online See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    32 min
  3. 13 AUG

    What To Make In Summer

    Don’t worry if you’re at the beach and relaxing! But… there is a quick thing you can do - and should do - while you’re relaxing that will pay dividends on your social media marketing. You can both relax and build a content library for you to create later. In this mini-marketing master class (less than 5 minutes!), you will learn: What to do during the summer for marketingWhat to film and how3 fresh ideas to film right now for social mediaSo when you're on your summer vacation, whether that's at a pool, at a beach, reading a book in your backyard, in an RV, bungee jumping, literally anything you're doing, make sure to capture that content in real time. You do not have a chance to get it later. Message me on Instagram if you want the video for “How to Film By Yourself.” Subscribe to my YouTube channel! Grab the Freebies! 10 Secrets to Making Video That Makes You Money How to Get Speaking Gigs Through Content     Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 min
  4. 6 AUG

    How to Turn Your Experience into a Creative Business: Dana Hork

    In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh.  You will learn:  How Dana transformed Walmart’s social media strategyCreating platform-native content that connectsThe role of AI in speeding up content creationInfusing brand identity into small but impactful momentsHow to turn your “baggage” into your biggest assetWhy starting with a loyal niche audience mattersBuilding a culture of creativity and fun in your own way Timestamps & Highlights: 00:00 – Intro: Meet Dana Hork 00:28 – Launching Beers with Friends creative agency 01:51 – Why Dana left corporate to become an entrepreneur 03:39 – Running social media at Walmart: key strategies 05:53 – Timeless lessons in brand storytelling on social 08:02 – Using AI to scale content, but keeping human judgment 11:54 – Infusing brand into small but powerful touchpoints 14:36 – What your brand "tastes" like: building impressions 16:24 – Personal growth from 20s to 60s: shifting perspectives 18:50 – How Beers with Friends helps challenger brands 22:13 – Turning “baggage” into your business superpower 25:01 – You don’t need everyone to like you—build loyal fans 27:18 – Viral Walmart moment: Mason Ramsey yodeling story 29:23 – Creative sprints that boost morale & team energy 31:51 – Leading with fun: setting the tone in your business LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  GUEST LINKS: LinkedIn: Dana Hork Website: https://www.bwfagency.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    35 min
  5. 30 JUL

    How to Grow Your LinkedIn with Strategist Rachel B. Lee

    Learn essential LinkedIn strategies with Rachel B. Lee, a renowned LinkedIn Top Voice and the co-owner of Standout Authority. She shares her top tips to grow your presence on LinkedIn, describes how to craft a great profile, how to build your network authentically, tools to use and the truth about video on LinkedIn.   Rachel's journey starts in corporate roles at Microsoft and Gartner. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. We discuss the pressures of being in a large organization while feeling the need to express your true, unfiltered voice. Rachel's insights on leveraging corporate roles to build a personal brand really hit home for me. She shared her experiences hosting a podcast at Microsoft and connecting with high-level execs, showing how you can advance both your and your company's missions. It's all about finding that sweet spot where your personal and professional lives can align and thrive together. My personal wheelhouse is our conversation on video and LinkedIn. Rachel highlighted the surge of video content on the platform and its importance in building a dynamic presence. We chatted about her top advice for enhancing LinkedIn visibility: attracting with a standout profile, engaging with value-driven content, and converting through active networking. I also loved her emphasis on storytelling that blends personal and professional elements—it's something we're both passionate about. If you're looking to make meaningful connections and elevate your personal brand while contributing to your company's success, this is an episode you won't want to miss.  In this episode you will learn: Rachel’s top tips to be better at LinkedIn - 2:23When to accept connections or reject them - 10:00What tools to use for lead generation - 11:20How to build your personal brand if you are at a company - 14:25Why Linkedin video gets 1.4x impressions and engagements than other platforms - 24:38 -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  -Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  Please spread the word to your friends and leave us a rating and review on Apple Podcasts! Connect with Rachel: Rachel’s Linkedin  Standout Authority See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    35 min
  6. 23 JUL

    Secrets to Negotiating Raises, Promotions and Rates for Women: Meggie Palmer of PepTalkHer

    I had an educational and energizing chat with the incredible Meggie Palmer - a powerhouse, dedicated to helping women ask for what they deserve—whether it’s a bigger paycheck, an overdue promotion, or higher rates for self-employed folks. Her company PepTalkHer is all about closing the gender pay gap and empowering professionals to advocate for themselves.This episode is packed with actionable wisdom, so grab your pen!  During our conversation, Meggie explained how women can flip the script when it comes to negotiations, how to use leverage, and how to prepare your strongest arguments to earn more money. She shared her game-changing “3W Technique” (Wish, Want, Walk)—a method that helps professionals hone in on their ideal goal, their acceptable middle ground, and their dealbreaker. It was such a great reminder of the power of preparation and entering negotiations with evidence of your worth in hand. We also talked about embracing the wins and letting go of that negativity bias that makes us dwell on the bad over the good - and using that power to negotiate! Honestly, this is something we all need to hear loud and clear! Taking time to recognize and celebrate our successes, no matter how small, can completely rewire our mindset and positively impact how we show up in work negotiations and beyond. She has specific tips for self-employed folks like how to present your rates and what not to do! Meggie’s energy and insights were electric, and I know so many of you will leave this episode feeling ready to negotiate like a boss. If you’ve followed my journey, you know I’ve been on a mission to help all of you rockstars out there conquer fear and imposter syndrome to build a successful, fulfilling life on your own terms. Catch the full episode and prepare to grab notebooks for all Meggie’s nuggets of wisdom! You will learn: How to negotiate - 12:27How and why we stew on negative inputs and how to readjust - 14:18Document positives - 15:07How we can rewire our brain and shift the neuroplasticity - 20:22How to use leverage - of a potential job or other options - 23:05What self employed people should do to negotiate with clients or speaker fees - 33:23FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  LINKS: Meggie’s Website  Meggie’s Linkedin Meggie’s Instagram  Please spread the word to your friends and leave us a rating and review on Apple Podcasts! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    40 min
  7. 16 JUL

    How to Scale Your Business and Work Less (While Making More): Becky Daniels

    In this episode, Becky Daniels, founder of a thriving business support firm, shares how she helps entrepreneurs scale their businesses while working less — and making more. You will learn:  How to identify your "Queen Bee Role" — and why that’s crucial to scalingThe fastest way to increase profitability: fire the wrong clientsWhy your time must be factored into profitability calculationsCommon mistakes founders make when trying to scaleHow to build a business that lets you take a real vacation — and still runs smoothlyHow Becky’s new marketing language (and website) led to more leadsWhy saying NO is a business growth strategy LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  GUEST LINKS: Website: https://danielsbusinesssolutions.com/ Linkedln: https://www.linkedin.com/in/becky-daniels-business-solutions/ Becky Daniels: She loves to help business owners find the dependable path to reaching their business goal of having a GROWING and MORE PROFITABLE business. She helps business owners work their way out of a job and into the role of CEO of their business. She does this by clarifying what your business does, who you do it for, and how the work gets done. She helps business ownership be more enjoyable today and more profitable when you decide to sell. She graduated from The University of Tennessee, Knoxville, with a BS in Industrial Engineering, and a minor in Business. She lives near Chattanooga with her husband, her three daughters, and three dogs. In her spare time she loves to watch college football and basketball (Go Vols!), travel, cook, read, camp, whitewater raft, cycle, hike, and fall asleep 5 minutes into a television program. Timestamps & Highlights: 00:01 – Intro: Who is Becky Daniels 01:33 – How Becky started her business 03:23 – What is the "Queen Bee Role"? 04:49 – Client success story: focusing on core business 06:04 – Why narrowing your focus helps you scale 07:07 – How to raise profit margins by 15% 09:30 – Firing unprofitable clients 10:55 – Who Becky works with ($500K–$5M businesses) 11:34 – Building a business that runs without you 12:05 – 2 key steps to scaling a business 14:35 – Real client transformation story 15:56 – Hardest parts of building a business 18:43 – Taking the risk to start her own business 20:25 – The power of saying no 24:22 – Pricing, boundaries, and choosing the right clients 27:39 – Marketing wins: website & messaging 28:46 – How better marketing led to more leads 30:33 – Using LinkedIn for business growth 31:00 – How to connect with Becky See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34 min

Hosts & Guests

About

Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success. After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider. If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you. Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim. Exit the grind. Enter success…on your own terms. Subscribe today! Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1

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