From Startup to Wunderbrand

Nicholas Kuhne
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Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

  1. -1 J

    The Pink Book: Liana Zavo on PR, Credibility & Breaking into the U.S. Market

    In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp. Chapters: 00:00 Intro 02:00 Liana’s origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & Bootcamp Find out more rom Liana: https://zavomediapr.com/ Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    19 min

  2. -2 J

    How to Get Clients Without Burning Out: Robin Waite’s Fearless Business Formula

    Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner. What’s in this episode? This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing. Nicholas and Robin go deep into: Why niching isn’t boring – it’s profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You’ll walk away with: Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert. 🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms. 🎧 Listen, learn, and stop leaving money on the table. Robin Waite’s links: 📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys 🌍 Website: https://fearless.biz 🎥 YouTube: https://www.youtube.com/@RobinWaite 📸 Instagram: https://www.instagram.com/robinmwaite/ 🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/ ⏱️ TIMESTAMPS & TOPICS 00:00 – Introduction to Robin Waite and Fearless Business 02:15 – Is it possible to coach globally from a small UK village? 03:45 – The 3 market shifts that changed online business forever 05:30 – Why most people are doing content marketing wrong 06:30 – The real reason your marketing isn't working 07:00 – Demographics, psychographics, and identity: a niche deep dive 10:45 – How Robin built a brand around fearlessness 12:15 – Why most “marketing experts” miss the point 13:45 – Why your audience needs you to lead them 15:20 – Frank Kern and the missing link in small business 16:30 – Breaking down value-based pricing vs. hourly rates 20:00 – Real-world website pricing examples that prove the point 24:10 – Why niching isn't boring (and how to find joy in mastery) 25:30 – Applying pricing models to service businesses (like dog grooming) 28:00 – Why you need to know your numbers (and most people don’t) 29:00 – Where to get Robin’s book and connect Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    31 min

  3. -3 J

    From White Lotus to Real Loyalty: Rethinking Customer Experience with Marta

    In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge. 💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you. 🔗 Marta's links: LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/ ⏱️ TIMESTAMPS 00:00 – Introduction and Marta’s global background 02:00 – Building your personal brand in innovation 04:50 – Why lived experience matters more than just theory 07:00 – Experience design vs customer journey 09:15 – Innovating within premium and luxury brands 12:40 – How to pitch bold ideas to traditional leadership 14:10 – A dream client Marta would love to help 16:00 – Missed opportunities in hotel loyalty and storytelling 18:00 – The value of an art school mindset in strategy 21:00 – Creativity, AI, and the future of ideas 22:00 – Where to find Marta online Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min

  4. -4 J

    How Cold Emails Helped Startups Win Big - with Justin Chi

    With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re a solo founder. In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you’re getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    31 min

  5. 3 SEPT.

    How To Handle Tricky Clients, stop being a people-pleaser.

    In this episode, we rip into: How client pleasers accidentally kill profit What “authority” really means (hint: it's not shouting louder) How agency folk can stop grinding their teeth and start setting real boundaries If you’re tired of over-servicing, getting walked over, or wondering why you’re broke despite being busy — this one’s for you. 🎯 Core takeaway: Stop people pleasing. Start challenging. Become indispensable. 👉 Includes: Chris’ free Authority Gap Assessment, stories from his coaching trenches, and a dead-practical framework for scoping conversations (I3 model). 🎧 Listen if you want to: Stop being your client’s emotional support human Train your team to say no (without the drama) Charge what you're worth — and keep your sanity 🎁 Call to Action: Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne 🔗 Chris Marr’s Resources: Book: Become an Authoritative Coach Website: https://theauthoritativecoach.com LinkedIn: https://www.linkedin.com/in/mrchrisMarr Instagram: https://www.instagram.com/theauthoritativecoach 00:00 – The tongue-twister intro & unrealistic client expectations 01:28 – Why saying “yes” ruins teams 02:19 – Chris' journey from agency work to coaching 04:53 – Writing the book: why it had to happen 07:38 – How to spot hidden people-pleasing 11:00 – What it costs you: retention, profit, burnout 14:48 – The yes-man death spiral 18:28 – Chris’ 4-part coaching system 20:04 – The I3 Model: Issue, Impact, Importance 23:42 – Why client briefs should be rewritten by YOU 24:41 – Where to find Chris & take the free Authority Gap assessment Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min

  6. 1 SEPT.

    Why Most Lawyers Fail at Marketing (And How to Fix It)

    Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche. Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found. Why Listen: If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm. 🎯 Call to Action: Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne 🔗 Leonard’s Website: https://gogeekhaus.com 🎓 Podcast Training: https://podcastguestintensive.com 00:00 – Intro to Leonard Scheiner and his law firm niche 01:00 – How a law firm internship turned into a career 02:30 – The real reason lawyers are “trash” at marketing 04:15 – Bridging the knowledge gap: from legal jargon to human language 05:30 – Why great lawyers struggle to get clients 06:45 – The dangerous myth: “Build it and they will come” 08:00 – The law firm marketing arms race (and how to win it) 09:30 – How storytelling and positioning break through the noise 10:45 – Objections lawyers give: “I don’t need marketing” 12:30 – Budgeting realities – don’t drop $1K on Google Ads! 14:00 – The difference between growth-driven and lifestyle law firms 15:30 – Brand. Market. Grow. The 3-phase model explained 17:30 – If you’re showing up with a Gmail address – stop. 19:00 – Scaling sustainably: build the system first 20:00 – The unique legal advantage of podcasting + PR 21:30 – Leonard’s free training: Get booked on podcasts 22:45 – What’s next: PR, podcasting, and growth for lawyers Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    24 min

  7. 27 AOÛT

    Sylvie di Giusto: Find Your Fair Advantage & Become a Category of One

    We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.com Connect with Sylvie di Giusto Website & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.com Discover Your Fair Advantage (book): available on Amazon and Kindle. The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.com YouTube: Sylvie di Giusto channel. Timestamps & Key Topics 00:00 — “What makes you impossible to ignore?” Intro to Sylvie’s work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what’s already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners’ lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie’s free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    26 min

  8. 26 AOÛT

    Kasim Aslam: From Failed Actor to Eight-Figure Exit and Post-AI Niches

    Kasim calls himself “one of the world’s greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats. Guest links Website & socials hub: kasim.me Timestamps & Key Topics 00:00 — “World’s greatest failure”: why the scars matter 01:00 — Albuquerque roots, blind single mum, no safety net 02:30 — From acting to entrepreneurship (and why stages pay) 03:40 — Improv as creator training: getting comfy failing in public 05:10 — Open‑mic disasters, Kill Tony, and building thick skin 07:00 — One in a million… attempts: persistence over talent 08:30 — 20‑year “overnight” success & the eight‑figure agency exit 10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside 11:20 — Practice creates “luck” (Gary Player mindset) 11:50 — Building the top Google Ads agency without running ads 13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%) 16:40 — Give away the playbook; the right clients will still call 18:00 — Niching down: Montessori schools as a micro‑niche 19:10 — Why niches win post‑AI; staying under PE’s radar 20:30 — Category depth: years of authentic content build a moat 24:00 — The traffic bubble and BOFU addiction vs. long game 25:30 — Buyer timing: the baby‑stroller effect 26:00 — Wrap‑up & where to find Kasim Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

    27 min
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À propos

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

Informations

  • Création
    Nicholas Kuhne
  • Années d’activité
    2023 - 2025
  • Épisodes
    182
  • Classification
    Tous publics
  • Copyright
    © Nicholas Kuhne
  • Site web de l’émission
    From Startup to Wunderbrand