Making the Big Leap with Martina Flor

Learn how to Make Inky Maps (Procreate Edition) on Skillshare — Get 30 Days of Skillshare Free with This Link — https://skl.sh/3Swd9SK

In this episode I talk with lettering artist Martina Flor. Martina started as a designer in Argentina, but she soon discovered the joy of hand lettering. From there she built a successful career as a lettering artist, which has now become a small empire of inspiring work, masterclasses, coaching groups, books, and even a podcast. Of course, she couldn’t do all of this on her own. She’s built an entire team around her so she can focus more on doing what she loves most, while being able to grow her business well beyond what she could do alone. As she puts it best, ““There’s no progress in isolation.”

In This Episode

• What to include in your portfolio if you don’t have real client work
• Building a team in small, low-risk increments
• Why showing your values and personality up-front makes you more competitive
• How to be more attractive to your clients by being less available to them
• Should you use an illustration or photographic portrait as your profile picture?
• And MUCH more!

HOW TO SUPPORT

• 01 — Share this episode/podcast with a friend. This is the single most effective way to help grow this podcast.
• 02 — Please Like and Subscribe! SO EASY! 😊
• 03 — Support me on Patreon at http://patreon.com/tomfroese — $8 Drawing Buddies gain exclusive access to my monthly Draw With Me meetups. Join for as low as $3 to get 20% off my 1-on-1 coaching sessions!

TIMESTAMPS

00:00 Podcast Hook – Why You Should Listen

00:25 Introduction – Meet Your Host and the Episode's Topic

03:54 How to Support the Podcast – Ways to Help

04:33 Interview with Martina Flor Begins

07:29 Martina Flor’s Journey: Becoming a Lettering Artist

10:34 Why Martina Chose to Focus on Lettering

15:05 Big Leap vs. Small Steps: How to Achieve Your Dream Job

20:47 Leveraging Your Art Skills for Career Success

21:47 How Small Freelance Jobs Lead to Bigger Opportunities

22:47 Martina’s First Real Client Projects

23:04 Martina’s Proven Client Outreach Strategy

29:12 Building Business Systems vs. Reinventing the Wheel

33:44 How to Run Your Freelance Business Like an Agency

35:10 Selling Yourself: How to Build a Strong Portfolio with No Experience

36:50 Systematizing Your Freelance Process

37:18 Examples of How to Explain Your Creative Process in Your Portfolio

38:39 How to Create a PDF That Explains Your Design Process

41:26 Why You Need a Professional Portrait on Your Portfolio

42:17 Profile Picture: Should You Use an Illustration or a Photo?

43:40 How to Confidently Present Yourself in Your Portfolio

44:50 Is Martina Flor an Introvert or Extrovert?

49:13 Overcoming the Fear of Hiding Behind Your Work

51:09 Why Your Personal Values Matter to Attracting Clients

53:30 How Aligning Your Values Makes You a Competitive Illustrator

55:10 Why Having a Vision Gives Your Work a Purpose

57:26 How Being Too Available Can Harm Your Freelance Business

1:01:03 Inky Maps Procreate Edition – Skillshare Class Promotion

1:02:15 How to Stay Creative While Running a Team

1:11:26 Choosing a Focus: Letting Go of Other Creative Opportunities

1:12:08 Outsourcing Your Creative Skills – Is It Possible?

1:14:12 Affording Help: Should You Hire Experts or Teach Someone?

1:18:47 How to Know When It’s Time to Hire Help for Your Freelance Business

1:24:17 Teaching on Skillshare vs. Kajabi or Teachable: Which Platform is Better?

1:35:35 Martina Flor’s Book Make It: A Must-Read for Creati