Neil Wilkins Podcast Neil Wilkins

Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots.

Neil and Naomi-Rose discuss building your profile, consistency in thought leadership topics and how to work with a wider team to create sales opportunities from Linkedin.

This episode of the Neil Wilkins Podcast is for you if you've yet to leverage full value from your Linkedin profile.

For more episodes like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

http://www.theprofile.company/scorecard

Answer 18 questions and discover where your business might be falling short, and how, with a little attention you can begin to make LinkedIn work for you.

It takes just 2 minutes
It’s completely free
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If you've attended multiple workshops on how to use LinkedIn and you're still failing to win new business, its time to look a little deeper and discover why.

Get clarity on why your LinkedIn Activities fall flat and don't convert into Sales!

Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events

“Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul

“In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene by thirds, provides a visual balance and comfort. And so it is in social networking, where balancing the 3 core content elements, provides a simple yet highly powerful flow of engagement.”

PERSONAL - Add personality to your marketing:

One third of everything you publish should be about getting to know you. You being yourself, your team, your company or your brand. The clue is in the word ‘social’. The more you can make it personal and about people, the more effective this third. It’s vital in both service and product driven organisations that the people behind the organisation are seen by the audience as real, authentic and true.

POINT - Inform, educate and entertain your target audience:

One third of your content should be pointing; signposting to current, relevant and informed content that adds value to the audience’s experience. If something stopped you in your tracks and you were informed, educated, entertained, then perhaps it’s likely that your audience will be too. If you intimately know your audience’s needs, wants, desires and habits (in other words you have created a clear and defined audience persona) then you are in with a good chance of spotting and publishing highly relevant, third party content, for them. This third is critical in the content rule of thirds, because it makes you unpredictable. There is nothing worse than talking all the time about yourself and your products and services without interspersing it with thought provoking things that add true value. Avoid being disconnected or hidden by sharing great stuff.

PROMOTE - Use social media as a tool to promote your products:

One third of what you publish can be overt promotion of your products and services. If anyone tells you that you should not be using social media for promotion, then they are wrong. You can, but only if you have already added great, engaging value with the other two thirds.

Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers.
Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making process and how emerging technologies, influencers and supply chains are impacting marketing strategy and tactics.
Kathy
If you are working in marketing in any sector, this briefing is important for you.
Connect with Kathy https://www.theclaritywizard.com/ and through LinkedIn https://www.linkedin.com/in/kathygalloway/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online

The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava.

Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success.

Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best practice methods of gaining a deep self-understanding, that can drive success in business and every day life, no matter what life throws at us.

Free resources and e-book to upgrade your mindset and wellbeing https://www.yoga-anatomy.com/contact

Connect with Nisha on Linkedin https://www.linkedin.com/in/nishasrivastava/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements.

Connect with Ben Bohman https://www.linkedin.com/in/benbohman/

Stratishield AI http://www.stratishield.ai/

More content like this at Neil Wilkins Online http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events



The State of LinkedIn Marketing in 2024

Over 1 billion members worldwide

55 million registered companies

93% of B2B marketers use LinkedIn for content marketing

Buyers on LinkedIn have 2x the buying power of the average web audience



LinkedIn's Newest Features for Marketers

LinkedIn Creator Mode

Collaborative Articles

Verification badges

Swipe-up links in LinkedIn Stories

#Hiring and #OpenToWork profile frames

Hashtags indexed in comments



More content like this at Neil Wilkins Online http://neilwilkins.online



*note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account