The Business of Business

In this podcast we discuss the business of doing business as a financial security advisor in Canada. The tips and tricks shared are valuable to new and seasoned advisors but also some good suggestions for any business you might be in.  

Join host Jon Cohen and he chats with Ivan Cons of IMC Financial as they explore "The Business of Business".

Questions:

• If you are working as an independent agent should you register a corporation at the beginning or wait till you get some sales?

• What key things should a new agent spend money on. ie: website, business cards, advertising, marketing, etc.

• In the competitive landscape for agents, what can someone do to set themselves apart from the crowd?

• What percentage of the job is sales and what percentage is administration?

• Should you work with friends, family, life partner?

More info for Ivan Cons: https://imcfinancial.ca

More info for Jon Cohen: https://joncohen.ca