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Interviews, stories and lessons learned from experienced crisis leaders.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

The Leading in a Crisis Podcast Tom

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Interviews, stories and lessons learned from experienced crisis leaders.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast.

    EP 31 Incorporating Artificial Intelligence into a crisis response, with Dan Smiley

    EP 31 Incorporating Artificial Intelligence into a crisis response, with Dan Smiley

    Prepare to navigate the stormy seas of crisis management as we welcome the unparalleled expertise of Dan Smiley, whose storied career has taken him from the decks of the Coast Guard to the forefront of oil spill response. Now, as a consultant and podcast voice on crisis leadership, Dan steps aboard our show to chart the integration of AI into the realm of incident command. With anecdotes from the field and an insider's perspective, he brings to life the transformative impact of AI tools like ChatGPT in sculpting dynamic response strategies and propelling software innovation in crisis scenarios.

    The conversation then shifts to a more turbulent current – the murky waters of AI-generated graphics and the scourge of misinformation. Battling through the challenges of crafting our podcast logo with AI, we expose the ironic complexities of technology that's simultaneously advancing and leading astray. Witness how deceptively realistic visuals, such as those of a fabricated ship fire, can undermine trust during real-life emergencies. Dan and I explore the indispensable role of Public Information Officers in this new age, armed with the latest rhetorical armor to combat an onslaught of AI-spun fallacies that threaten the integrity of truth in our digitally dominated world.

    Reach Tom Mueller at tom@leadinginacrisis.com
    Reach Marc Mullen at marcmullenccc@gmail.com
    Reach Dan Smiley via LinkedIn.

    • 20 Min.
    EP 30 Baltimore Bridge Collapse: Review of the Communications Response

    EP 30 Baltimore Bridge Collapse: Review of the Communications Response

    On this episode, Tom and Marc review the communications coming out from the various parties involved in the Francis Scott Key Bridge collapse in Baltimore.

    This is a complex response involving numerous federal, state, and local agencies, with communications coming from several different groups. Tom and Marc parse through the communications and offer insights for crisis communicators monitoring this large scale response that has more than 20 persons staffing the joint information center. We have also seen communications from the US Army Corps of Engineers, the State of Maryland, local entities, and the ship management company. How does it all blend together in this high-profile incident response? Which crisis website technology platform is being used to run the online communications? Tom and Marc offer their observations and insights.

    For more information about the podcast, reach out to Tom and Marc:
    tom@leadinginacrisis.com
    marcmullenccc@gmail.cocm

    • 26 Min.
    EP29 Silly season in America: protecting your brand during the presidential election

    EP29 Silly season in America: protecting your brand during the presidential election

    Steer clear of the political quagmire and keep your brand afloat during election season! Join host Tom Mueller and guest Kathy Leach from Brand Insights as we traverse the complex terrain of brand risk management amidst the uproar of political campaigns. Discover essential strategies for maintaining your company's integrity without becoming collateral damage in political warfare. We're getting down to brass tacks on staying informed and strategic with your brand's messaging, the art of monitoring social chatter, and the finesse of working with legal and PR mavens to sidestep potential pitfalls. 

    The conversation doesn't end there; we're tackling the tightrope walk of brand communication when the winds of controversy blow. Learn how to articulate principled stands on hot-button issues, anticipate the public reaction, and construct responses that strike a chord with your audience. Kathy and I lay out the blueprint for an effective crisis team and the creation of a 'war room' to manage crises with precision and speed. 

    You can reach Kathy Leech via email at: Kathy@brand-insights.net

    Reach Tom Mueller at: tom@leadingingacrisis.com

    • 17 Min.
    EP 28 Risk Communication vs. crisis communication - say what? With Ann Hayward Walker

    EP 28 Risk Communication vs. crisis communication - say what? With Ann Hayward Walker

    Join us for an engaging conversation around risk communication - not the same as crisis communication - with Ann Hayward Walker, a seasoned scientific advisor who has worked major incidents including Deepwater Horizon and Exxon Valdez. Ann has spent many years exploring how people process perceived risk and how an incident management team can effectively communicate around risk issues.  How does she recommend managing the difficult issue of risk communication? Hint: It isn't through the PIO or Liaison teams. Emotion plays a part in connecting with a community that has suffered a major incident, yet it can get in the way of information flow. Ann also tells us why she prefers information to facts in an emergency response context. There's a lot to unpack here. Please join us!

    • 25 Min.
    EP 27 Forging Unshakeable Trust: The Role of Community Advisory Panels in Crisis Management with Marysue Knowles

    EP 27 Forging Unshakeable Trust: The Role of Community Advisory Panels in Crisis Management with Marysue Knowles

    Unlock the secrets to building unshakeable trust between companies and communities with our expert guest, Mary Sue Knowles. With over two decades of expertise, Mary Sue unravels the significance of community advisory panels (CAPs) for effective crisis management and the cultivation of long-term relationships. This episode is a goldmine for anyone looking to understand the sheer power of open dialogue and genuine engagement in forging community partnerships that withstand the test of time and turbulence.

    Join us as we navigate the intricate process of forming CAPs, selecting the right members, and establishing a dialogue that outlasts the immediacy of regulatory approvals. Mary Sue walks us through the stark differences between a community with a CAP in place and one caught unprepared in the face of crises, with vivid examples drawn from recent headlines. By the end of our conversation, you'll grasp why CAPs aren't just good practice—they're the proactive bridge that connects industry to community, ensuring that even in the midst of storms, communication remains clear and conflicts are skillfully mitigated.

    For more information about CAPs, contact Marysue Knowles at: mknowles@knowlescommstrategies.com

    To share feedback or submit a guest recommendation, contact Tom Mueller via email at tom@leadinginacrisis.com.

    To reach Marc Mullen for help with your crisis communications plan development or review, email him at mmullenccc@gmail.com.

    • 23 Min.
    EP 26 Driving engagement (and adrenaline) using live social media simulations for crisis training, with Geoff Paddock

    EP 26 Driving engagement (and adrenaline) using live social media simulations for crisis training, with Geoff Paddock

    On this episode, we discuss the value of using live, interactive social media simulation for a realistic experience during crisis training exercises.  We're joined by Geoff Paddock, a journalist-turned-communications expert based in the UK, who brings a wealth of experience in the nuclear and chemical sectors. With Geoff we dissect how digital crisis simulations provide an unparalleled level of realism and urgency that paper-based methods can't match. Our discussion takes you behind the scenes of tailoring high-stakes simulations to an organization's specific nightmare scenarios, helping teams plan their communication strategies in a safe training environment.

    We discuss the STORM simulation platform, which Geoff pioneered and operates for crisis training exercises with clients around the world.

    For more information on the STORM platform and crisis simulations, you can reach Geoff Paddock via email at: geoff@gpmedia.co.uk.

    Other contacts for podcast information:
    Tom Mueller - tom@leadinginacrisis.com
    Marc Mullen - marcmullenccc@gmail.com

    • 28 Min.

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