Why Most Lawyers Fail at Marketing (And How to Fix It)

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.

Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.

Why Listen:
If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm.

🎯 Call to Action:
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq

Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

🔗 Leonard’s Website: https://gogeekhaus.com

🎓 Podcast Training: https://podcastguestintensive.com

00:00 – Intro to Leonard Scheiner and his law firm niche
01:00 – How a law firm internship turned into a career
02:30 – The real reason lawyers are “trash” at marketing
04:15 – Bridging the knowledge gap: from legal jargon to human language
05:30 – Why great lawyers struggle to get clients
06:45 – The dangerous myth: “Build it and they will come”
08:00 – The law firm marketing arms race (and how to win it)
09:30 – How storytelling and positioning break through the noise
10:45 – Objections lawyers give: “I don’t need marketing”
12:30 – Budgeting realities – don’t drop $1K on Google Ads!
14:00 – The difference between growth-driven and lifestyle law firms
15:30 – Brand. Market. Grow. The 3-phase model explained
17:30 – If you’re showing up with a Gmail address – stop.
19:00 – Scaling sustainably: build the system first
20:00 – The unique legal advantage of podcasting + PR
21:30 – Leonard’s free training: Get booked on podcasts
22:45 – What’s next: PR, podcasting, and growth for lawyers

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