My London Legacy - Welcome to East Bank

The London 2012 Olympics and Paralympics showcased the best of sporting achievement from around the world, but the Games, with their opening and closing ceremonies and the Cultural Olympiad were always much more than that. And ten years on and the best of the art, music, dance and fashion are about to return in style to Queen Elizabeth Olympic Park.

East Bank is one of the world’s largest and most ambitious culture and education districts. The ambition of the project is recognised in the name – East Bank – which will complement London's other major arts centres, such as the South Bank. 

In this latest episode of My London Legacy, we focus on four of the world's leading brands that are moving to Queen Elizabeth Olympic Park and creating a cluster of commerce, technology, manufacture, retail, education and the creative arts - UAL’s London College of Fashion, the BBC, Sadler’s Wells and the V&A. Welcome to East Bank!

(📸 by Antony Jones/Getty Images for V&A)

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