Voice Marketing with Emily Binder

Emily Binder
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Voice Marketing with Emily Binder

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

  1. 12/12/2024

    ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)

    68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs. Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success. Watch on YouTube Show notes: blog Chapters: (00:11) Importance of Publishing Pricing (01:57) Pricing Strategies for Financial Advisors   (02:26) Pricing Lessons from Car Rental Industry   (03:57) You want customers, not buyers   (04:45) Competitive pressures in wealth management (05:12) The Emotional Component of Financial Advice   (05:35) Exploring Alternative Pricing Models (05:50) The Almanack of Naval Ravikant (06:30) Your hourly rate (Naval): $1000/hour (08:37) 649,900% ROI in 1 month: case study - AI pricing   (10:20) Psychology of pricing high end services   (11:27) Why I hired a financial advisor (12:55) 2025 content marketing tips for advisors (14:12) Social media / video is one-to-many broadcast Related episodes: Four Types of Leverage In Your Business Buffalo Marketing Don't Do Marketing My podcast tools: Record: emilybinder.com/riversideAI editor: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    16 min

  2. 29/11/2024

    Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success

    4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube. Timestamps: (0:00) Three things I'd do differently in the first year or two (0:55) Tip 1) Hiring (beyond obsessive about references) (2:00) Tip 2) Tech stack (simplify) (2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update. (4:08) Final thoughts and recap tips (5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com. (6:00) Startup story playlist 7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift" Links: WealthVoice Startup Story - YouTube playlist Get email updates (88% click rate): beetlemoment.com/email My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    7 min

  3. 21/11/2024

    Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt

    Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on. Watch video clip: youtube.com/emilybinder -- YouTube Short Links mentioned: Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes (Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024 My podcast tools: Record: emilybinder.com/riverside Edit with AI: emilybinder.com/descript Shop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    10 min

  4. 11/11/2024

    "The Little Sins We Commit at Work" and $12,000 Coffee Story

    Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment. By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job: When you raise the bar, people will meet it. (00:00) In the news: workplace sins and employer crackdowns (01:18) Examples of employee infractions (expense accounts, meals, printing) (02:08) The impact of trust in the workplace (03:01) $12,000 coffee story (03:41) Lessons from the music therapy job (05:52) Pendulum of workplace culture (08:33) Importance of employee autonomy (15:07) Product return policy- Amazon lessons (16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership") Links mentioned: WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down "Never Split the Difference" by Chris Voss "Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory Sutherland My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    18 min

  5. 21/10/2024

    Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans

    What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer. You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years. Topics: (0:00) Meet Emily Binder + why you should listen to this show (0:30) How to work with me: beetlemoment.com or emilybinder.com/call (2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket") (3:20) De Beers slogan "A Diamond is Forever" (5:00) Anthimeria: "A better way to burger" -Pizza Hut (7:10) Yoda and Luke - guide / hero copywriting - Storybrand (8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk) (9:20) Thumbs-up emoji (Gen Z says rude) (11:00) Is an imperative good for a tagline? "I" and "We" phrases were out (12:20) A/B test new taglines (13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club) Links: Beetle Moment case study: TIGER 21 5-Star Podcast Checklist My tools: Record: emilybinder.com/riverside Edit with AI: emilybinder.com/descript Gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call ThinkersOne recorded or live video: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    17 min

  6. 06/10/2024

    Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo)

    Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money. Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.' And he loses his sh*t. And he says, 'That's what the money is for!'" In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years. Themes: Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap. You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI. That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business. Topics: (0:00) Backstory before voice memo (0:24) The creative influence of alcohol maybe (1:12) Entrepreneurial mindset vs. traditional education (1:41) Voice memo begins: MBA Party thoughts (2:07) Questioning the value of formal education (4:08) Employee vs owner (earning potential, effort and payoff) (5:56) Alternative paths to learning and success (8:01) What you can teach yourself My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching call: emilybinder.com/call Book a Zoom drop-in: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    8 min

  7. 25/09/2024

    Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini)

    62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game. Topics: (0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats (1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.." (3:39) Zoom AI Companion is great (4:15) Productivity tip: how to use Google Gemini with voice for call notes (4:50) Prompt for call notes from dictation (6:50) Listener topic requests: Please leave a comment on Spotify! (7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design (8:50) Join my email list: emilybinder.com/email Links: Asana study: asana.com/resources/anatomy-of-work Zoom AI Companion Google Gemini Listener comments My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speakingCoaching call or package: emilybinder.com/callBook a Zoom live (marketing AMA): thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    10 min

  8. 12/09/2024

    A Guy Named "Money"

    The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it. I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you. Topics: (0:00) A guy named Money (iPhone contact card story) (0:55) First impressions and red flags (1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short (3:10) Personal brand (6:00) Business headshot / avatar tips (6:35) Importance of details in personal brand (7:20) How to change Nickname in iPhone Contacts (10:17) Ad campaign disaster - soft drink in Asia - slogan translation (10:54) Takeaways for marketing (11:15) Your personal brand is in the details (11:30) Ex with a typo in company URL (story) My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching call: emilybinder.com/call Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    13 min
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Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    Emily Binder
  • Años de actividad
    2019 - 2024
  • Episodios
    736
  • Clasificación
    Apto
  • Copyright
    © Emily Binder 2018-forever
  • Mostrar sitio web
    Voice Marketing with Emily Binder

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