Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton
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  • MARKETING
  • EVERY TWO WEEKS

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

  1. 230: Your Million-Dollar Course Idea Is Already in You (and How to Find It)

    3 HR AGO

    230: Your Million-Dollar Course Idea Is Already in You (and How to Find It)

    Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one. In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you. Here’s what we cover: Sara’s story from “golden cage” yachting life to online coaching freedomWhy online courses are still thriving in 2025 (if done right)How to figure out your course idea when you feel “not expert enough”The biggest reason most online courses fail (and how to avoid it)Pricing and mindset tips to sell with confidenceListen in to get inspired and finally take action on that course idea you’ve been sitting on! ABOUT SARA VEZENSEK: Sara Vezensek grew up in Slovenia, a place where the luxury yacht world wasn’t even something people believed was real outside of movies. But by her early 20s, she was living it: working as a private chef on superyachts, flying private, managing million-dollar deals, and earning $10K/month. From the outside, it looked like a dream. But on the inside, she felt trapped, constantly on call, and completely disconnected from her own freedom and purpose. Now, she’s an online business coach and mentor who helps ambitious women turn their lived experience into profitable, freedom-based businesses. Sara is known for helping her clients package their brilliance into high-impact offers, shift their money mindset, and finally stop trading time for money. She’s bold, real, and passionate about showing women how to build a business that actually supports the life they want. CONNECT WITH SARA: Website: www.saravezcoach.com FREE offers: https://sara-vezensek.mykajabi.com/freedownloadshere Instagram: https://www.instagram.com/saravezensek/ Intro 0:00 Interview 1:18 Wrap Up 42:08 Watch on YouTube: https://youtu.be/R5dHVO7fRnk Read on the Blog: http://whitedeer.com.au/ep230/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    43 min
  2. 229: How to Finally Look Consistent on Every Platform (Without Spending Hours)

    1 SEPT

    229: How to Finally Look Consistent on Every Platform (Without Spending Hours)

    If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva. Key Takeaways: Fonts, colours, elements create cohesionBuild an at‑a‑glance brand style guide or “mini style guide” as a referenceTemplates ≠ random pretty thingsCanva Pro’s Brand Kit is your bestieA properly built design suite can slash your design time from an hour to five‑ten minutes per post. Want help building your own Design Suite? Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Recapping the Build Brand Method 1:13 Design Suite 2:49 Graphics Examples 4:21 Questions to ask 7:56 PSA 11:19 Wrapping up 12:18 Watch on YouTube: https://youtu.be/u7lJiYnVGrE Read on the Blog: https://whitedeer.com.au/ep229/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    15 min
  3. 228: Is Your Logo Doing Its Job? (Most Aren’t)

    25 AUG

    228: Is Your Logo Doing Its Job? (Most Aren’t)

    If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job. In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials. What You’ll Learn: Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass Intro 0:00 Business Award Story 1:27 Tip 1 3:55 Tip 2 5:25 Tip 3 6:55 Tip 4 8:07 PSA 10:11 Tip 5 10:52 Tip 6 11:07 Tip 7 11:42 Tip 8 11:57 Watch on YouTube: https://youtu.be/LvAdNyigY-g Read on the Blog: https://whitedeer.com.au/ep228/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    13 min
  4. 227: The Design Decision That Builds Instant Trust With Your Audience

    18 AUG

    227: The Design Decision That Builds Instant Trust With Your Audience

    Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It’s not just a design issue, it’s a TRUST issue. This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional. Inside this episode, I’ll show you: The 3 design decisions more important than a logoWhy fonts reflect personality (and how to choose the right ones)How colour combos create connection and consistencyThe difference between polished DIY vs Canva clutterThe bonus element that pulls your whole brand togetherGet your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Your identity toolkit 1:12 Fonts 2:16 Colours 4:35 Bonus tip 9:21 Wrap up 10:21 Watch on YouTube: https://youtu.be/JQTDHvFvn98 Read on the Blog: https://whitedeer.com.au/ep227/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    12 min
  5. 226: Still Don’t Know What Your Brand Should Look Like? Start With A Pinterest Moodboard

    11 AUG

    226: Still Don’t Know What Your Brand Should Look Like? Start With A Pinterest Moodboard

    If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone. In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand. Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through: The 3 biggest mistakes people make when pinning for brand inspirationSearch terms that will give you way better resultsHow to spot patterns that will clarify your brand’s colours, fonts, and styleWhy “vibe” images aren’t enough (and what to pin instead)How to use AI tools to spark even more inspirationPLUS, I’m sharing a free masterclass to help you design a brand that actually reflects your expertise and attracts your dream audience. Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Unlock your aesthetic 1:56 Pinterest isn't enough 2:33 Mistake 1 4:32 Mistake 2 5:34 Mistake 3 6:34 Let me help you 8:34 Bonus tip 9:48 Watch on YouTube: https://youtu.be/VSPF2pYjxhI Read on the Blog: https://whitedeer.com.au/ep226/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    12 min
  6. 225: Before You Design Anything in Your Brand, You Need to Do THIS First

    4 AUG

    225: Before You Design Anything in Your Brand, You Need to Do THIS First

    If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step. Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business. Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don’t convert. In this episode, we cover: The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat’s coming next in the Build Brand ModelGet your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Build Brand Method 1:17 Wow Model 4:50 Things to think about 10:30 PSA 12:15 Watch on YouTube: https://youtu.be/ZgZsQ5XSGf0 Read on the Blog: https://whitedeer.com.au/ep225/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    15 min
  7. Designing for All: Simple Steps to Make Your Brand More Inclusive with Erin Perkins

    28 JUL

    Designing for All: Simple Steps to Make Your Brand More Inclusive with Erin Perkins

    Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention. Key Takeaways Accessibility isn’t just a checkboxSimple, non-overwhelming steps you can start TODAYReal insight into what’s actually working (and what isn’t) for people with vision/hearing lossTools and tips that you can implement right nowABOUT ERIN: Erin Perkins is the CEO of Mabely Q and a deafblind accessibility educator. With limited vision and hearing (she uses a cochlear implant and hearing aid), Erin brings lived experience to her work. After years of collaborating with coaches and creative entrepreneurs, she realized how little most people understood about accessibility—especially digital accessibility. Today, she helps businesses make their content and platforms more inclusive to build trust, increase engagement, and drive retention. Erin believes accessibility isn’t a checkbox—it’s a business growth strategy." CONNECT WITH ERIN: Website: www.mabelyq.com Instagram: https://www.instagram.com/mabely_q LinkedIn: https://www.linkedin.com/in/erineperkins Ask Erin Anything: https://www.eventbrite.com/e/1253906150049?aff=oddtdtcreator Watch on YouTube: https://youtu.be/gcx_vbUdXds Read on the Blog: https://whitedeer.com.au/ep224/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    35 min
  8. 223: What Worked Then Won't Work Now (How to Stop Marketing Like it's 2015)

    21 JUL

    223: What Worked Then Won't Work Now (How to Stop Marketing Like it's 2015)

    Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond. Marketing today requires more platforms, more content, and more connectionCanva raised the bar, so your design strategy must be sharper than everPeople crave real community and connection with YOU, not a faceless businessConsistency builds brand recognisability and trustYou don’t need to do more, just get smarter with repurposing and designIntro 0:00 Looking back 1:12 What's changing 5:46 Comparing then to now 11:00 Tips to take away 15:49 Wrapping up 17:11 Watch on YouTube: https://youtu.be/vpJ39Fz--Lw Read on the Blog: https://whitedeer.com.au/ep223/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    19 min
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About

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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