How This Franchisor Grew His Company Through LinkedIN
Summary: Daniel Stein is the CEO of Special Strong, a fitness company with the mission of providing adaptive fitness training to those with mental, physical, and cognitive challenges. Daniel’s own experience with fitness as a means to overcome a learning disability led to the creation of this unique business. This episode offers powerful insights into defining success, entrepreneurship, and the emotional impact of meaningful work. Get ready to be inspired as Daniel's story unfolds and leaves a lasting impression. Key Points: Daniel’s mentor gave him the idea and vision for working with people with disabilities. Special Strong expanded to 10 locations via franchising, starting in 2020. Faith has been a prime motivator for Daniel to preserve during tough times in business. Special Strong has used LinkedIn strategically to connect with its target audience. Emotional storytelling through the use of video has put the spotlight on the brand’s mission and led to a large following and visibility for the organization. Entrepreneurs must define what personal success looks like based on their values, and strive to achieve that. About Daniel: In 2011, Daniel felt a calling to help provide physical fitness training for young children, adolescents, and adults who have special needs. With this in mind, Daniel set out to achieve his goal by becoming certified in many areas of expertise. Today, he has certifications from the National Academy of Sports Medicine (ACSM), the National Federation of Personal Trainers (NFPT) and is a Certified Inclusive Fitness Trainer (CIFT). In 2016 Daniel started Special Strong with his wife Trinity, offering online autism fitness and special needs certification. Twelve months later, the program exploded resulting in a long waiting list of applicants from every corner of the United States. In 2019 the Steins opened their Special Strong special needs certification program to the public. Their goal is to train others who are interested in autism fitness training as personal trainers or in opening their own autism fitness training centers. Today, they have clients coming to them for certification from all over the world. Since the debut of Special Strong, Daniel and his team are proud to say they have been instrumental in helping hundreds of clients who live with a variety of conditions. These include autism, Asperger’s, Down’s Syndrome, ADD/ADHD, spinal cord injuries, cerebral palsy, victims of stroke, obesity, and more. Their mission is to expand Special Strong training into new markets around the globe and affect positive change in as many lives as possible. About Susie Liberatore: After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities. At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing an authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape. At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals. Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out. Website: https://www.visions2images.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support
