Driven by Data: The Podcast

Orbition Group
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Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

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  1. EPISODE 1

    S5 | Ep 1 | Beyond the Hype with Orlando Machado, Chief Data Officer at the LEGO Group

    In Episode 1, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Orlando Machado, Chief Data Officer | Vice President at the LEGO Group, where they discuss the hype around new D&A trends, which includes; How LEGO became the to describe data storytelling across LinkedInReflecting on the evolution of Data Science and AI.Addressing the allure of shiny new technologiesHow organisations can cut through the noise to uncover real value.The rise of GenAI and its implications for Data Science and traditional AI practices.The evolving role of the CDO amidst technological advancements and shifting priorities.Challenges organisations face in realising value from Data Science and AI initiatives.Discovering the biggest opportunities that organisations can leverage today.Exploring how LEGO has harnessed Data and AI to drive innovation and create tangible value.The trend and speed of the hype cycles and buzzwords and their effect on the industry.The future of digital and data roles based on new technologies and demandsThe impact the lack of standardisation has on the D&A industry.The difficulty of knowing which hype cycles to adopt.Prioritising opportunities in use cases.Tackling AI ethics.How LEGO are tackling data literacy fluency.The effect the size of the organisation can have when implementing data strategies. Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    48 min

  2. EPISODE 2

    S5 | Ep 2 | People & Culture: Influencing Change with Johanna Hutchinson, Group Chief Data Officer at BAE Systems

    In Episode 2, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Johanna Hutchinson, Group Chief Data Officer at BAE Systems, where they discuss how the role of people and culture influence change, which includes; Government’s perspective on data statisticsMaking data accessible to peopleThe importance of getting the right messages to the right peopleThe power of automation capabilitiesWhere the growth of AI increases in potentialThe notion of value within BAE systemsThe challenges of the defence industryInitial opportunities and challenges as Group CDOThe difference in perception between data and businessCreating core capabilitiesThe use of language and the differences in understanding itThe difference in culture between organisationsRecognising different team cultures across the same organisationThe changing world and how data fits into itThe impact that politics has on the defence sectorThe importance of transformation programmesBuilding an internal data communityMeasuring the impact of data on the business Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    42 min

  3. EPISODE 3

    S5 | Ep 3 | From COO to CDO with Perry Philipp, Chief Data Officer at Entain

    In Episode 3, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Perry Philipp, Chief Data Officer at Entain, where they discuss the transition from COO to CDO, which includes; Why change programmes lasting longer than 12 months are at risk of failureWhy centralisation isn't the long-term answer, but when and why it is neededThe lessons learned from being a COO that help in a CDO roleApproaching challenges when faced with a blank sheet of paperThe impact of executive churnWhy most business problems are the same and occur in cyclesHow organisations value data differentlyThe impacts of centralisation, decentralisation, and federationThe difference between outputs and outcomesThe shared challenges and engagement within the data communityThe importance of language in driving understanding and alignmentCreating value and fostering an environment for growthDelivering the world’s largest Snowflake migration globally Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    54 min

  4. EPISODE 4

    S5 | E4 | Bigger Data, Better Possibilities with Loretta Franks, Chief Data & Analytics Officer at Kellanova

    In Episode 4, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Loretta Franks, Chief Data & Analytics Officer at Kellanova, where they discuss the transition from Kellogg’s to Kellanova and the role of data in driving business success, which includes; Managing the transition from Kellogg’s to Kellanova during a historic organisational shift. Coming from a STEM, non-data, non-technical background and how it has shaped her data leadership approach. Building relationships and credibility across global regions to enhance Data & Analytics efforts. Why investing time in relationship-building strengthens the impact of D&A functions. How your leadership style can dictate success. Overcoming Imposter Syndrome to grow into a stronger, more effective leader. The data product approach and its relationship with data governance. Focusing on business outcomes and consumer experiences to transform data results. Sharing credit for team successes The role of storytelling in navigating the fast-paced world of data. How maintaining momentum builds a compelling narrative for the D&A function. Redefining value beyond financial metrics to broaden the scope of success. Establishing prioritisation mechanisms to align business needs with data product goals. The importance of reusability, and speed to value. Prioritising the value of data sets against business objectives. The impact of initiatives during the transition from Kellogg’s to Kellanova. Creating innovative products is the heartbeat of an organisation’s success. How celebrating milestones, like ringing the stock exchange bell, honours a 118-year legacy. Breaking down big data frameworks into actionable compliance and value-focused initiatives. Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full...

    46 min

  5. EPISODE 5

    S5 | E5 | Why ‘The War for Talent’ is now ‘The War for Talent Intelligence' with Matthew Doucette, Director, Technical Recruitment at Deliveroo

    In Episode 5, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Matthew Doucette, Director of Technical Recruitment at Deliveroo to talk about the role of data within talent acquisition and how it's now a 'war for talent intelligence', where they discuss: How recruitment data hasn’t evolved much since 2009, despite having more data than everThe challenge of translating objective data into subjective insightsWhy someone is an A-Player in one company but not in another The importance of a talent roadmap to guide long-term growthWhy talent intelligence is quantitative approach but there's a need for qualitative data Why finance and HR need to work more closely togetherAligning talent strategy directly with business results and strategyEmbedding data science into recruitment processes for better outcomesThe ripple effects of hesitant hiring managers on Talent AcquisitionWhy measuring ROI on talent intelligence investments is crucialThe complexities of defining and measuring "the best" in talentHow heat mapping job descriptions can uncover insights for hiring strategyWhy job descriptions and job adverts are two different things that serve different purposesReflecting on past experiences to refine data aggregation and measure success Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    54 min

  6. EPISODE 6

    S5 | E6 | Business Process; Data Management’s Moment to Shine with Aldwin Tito, Chief Data Officer at Shell

    In Episode 6, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Aldwin Tito, Chief Data Officer at Shell where they talk about Business Processes and Data Management, in which they discuss: How data management can be effective without relying on expensive tools.The critical role of asset management within Shell.How navigating hype cycles helps you get to where you are today.Taking control of what you have today ensures a reliable foundation for the future.How does the GenAI era compare to past hypes like ERP systems?Unlocking data-savvy thinking and why it’s crucial.How tools like ChatGPT are becoming more accessible in everyday contexts.How AI enables the creation of decision models based on past data.How GenAI approaches data management challenges.Building yourself up by taking deliberate, well-thought-out steps.How history tends to repeat itself in pursuing the latest tech trends.AI is an enabler of technology, rather than just a technological advancement.How business analysis helps teams understand the impact of change.Balancing risks and potential: reaching the maturity required to apply AI for tangible benefits.Exploring the three key states of data quality.Placing ownership close to the point of data generation can drive better outcomes.Aligning data management processes closely with business operations.How to determine the rightful owner of the GenAI strategy.Speculating on the potential obsolescence of the Chief Data Officer role in the future. Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    53 min

  7. EPISODE 7

    S5 | E7 | Change & Transformation: The First & Last Mile with Matt Stebbings, Petcare D&A Transformation Director at Mars

    In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes; Transitioning from an engineering and IT background to a growth function at Mars PetcareBeing one of the world’s largest family-owned businesses, accounting for 60% of Mars' operationsThe history and significance of Mars' five principles and their role in shaping the company’s cultureWhy doing business with a data analytics mindset is critical for shaping the futureUnderstanding the difference between transformation and changeLeveraging growth science to foster loyalty and drive innovationThe ecosystem strategy: using data to combat issues like feline kidney diseaseOvercoming challenges in engaging the business to embrace data-driven mindsetsMaintaining public-facing insights through extensive behind-the-scenes data workDifferentiating between focus and prioritisation to maximise valueEmpowering business leaders within product ownership teamsShifting from traditional data projects to product-oriented working in data analytics and its impact on changeThe evolving role of the CEO and the addition of "D" (data) to their responsibilitiesEstablishing the need for CDO-type functions in modern organisationsTraining and transforming teams to adopt a more data-focused approachEmbedding the D&A team within the growth function to align with business outcomesBalancing the importance of getting both the first and last mile right in data initiatives Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    54 min

  8. EPISODE 8

    S5 | E8 | A Seat at the Table: Earning the License To Operate with Rosh Awatar, Managing Director - Group Data & Analytics at Sky

    In Episode 8, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Rosh Awatar, Managing Director at Sky, and they discuss the importance of getting data's seat at the table, which they discuss: The challenge of getting data leaders involved in key business decisionsWhy data leaders need to steer the business, not just support itHow the right sponsorship can create business valueThe importance of networking and building connections across all levelsBuilding strong relationships with the businessThe difference between what Data & Analytics teams see as “value” versus what business leaders see as “value”Adapting your message depending on the data capability you’re focusing onAligning data priorities with business goals and strategiesBeing involved in the right conversations to make better decisionsBalancing commercial success with long-term benefitsThe view some companies took on CDO roles in 2024 and how CDOs can show their valueDelivering value through strong data governance and enablementDeciding whether a centralised or decentralised/federated data model works best for your company’s cultureThe collaborative and innovative environment at SkyWhy it’s important to ask for help when neededHow culture and purpose shape a company’s view of dataStriking the right balance when talking about the value of data Thanks to our sponsor, Data Literacy Academy. Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity. If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first. At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes. From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme. We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve. Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

    46 min
See All Season 5 (42)

About

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

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