Welcome to Why We Care – trailer

When asked how they can help the planet, most people will say things like ‘fly less’ or ‘cycle instead of driving’ – but how many would say ‘let leaves rot in my garden to help the soil’, or ‘buy regenerative instead of conventional cotton’?

Most people know how to reduce their carbon footprints, but few know how to directly help protect nature and biodiversity in their everyday lives. Yet I believe what drove most of us to join the climate movement in the first place is witnessing the destruction of the natural world and the suffering it’s causing to all the species we share the planet with. It’s obviously all interlinked but I do believe biodiversity and nature protection should be given more importance in the list of actions we can take to help the planet.

In Why We Care activists, scientists, creatives, and change makers are invited to share the story of their relationship with nature, and ways in which they are helping protect biodiversity on our beautiful planet — both through the careers they chose, and in their personal lives.

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