Getting Back On

Welcome to episode number 166 of GSD Daily.

It has been a while since I have done these, nine months-ish. Just to kind of recap you a little bit, pretty well. When COVID hit back last March, I made it a mission to record a live stream every day, Monday through Friday. The intention of it was to just basically teach some of the internet marketing stuff, because at the end of the day, I mean, businesses were shutting down. Everything was really random. I wanted to help give as many friends and clients and just people crossing our path, I wanted to give them as much strategy and as many tactics as possible to get them moving in the right direction.

It continued on for 165 episodes. All the way from March, up to around Thanksgiving. Every Monday through Friday, I posted sometimes a 20-minute video, sometimes a five or 10-minute video, or whatever. I’ll tell you what, not only was able to help a lot of people, some of them weathered the storm from a business standpoint, some of them sell more from a digital product standpoint or an e-com standpoint, or whatever. At the end of the day, we were able to make a difference.  Even if that difference was just one person or two people a day, literally that was the whole goal, to get somebody moving in the right direction in the turmoil that was the shutdown.

Now fast forward to Thanksgiving. Business is rock and roll. I mean, working with lots of clients. Holidays are coming up and I had talked about 165 things. Every topic was different. Every day, every live stream was different. For some of them, I’d review blog posts. Some, I would talk through strategies or talk through just a question the client asked me and then answer that. There were lots and lots and lots of different types of material out there that you can use in getting back.

What we did was we took those videos and I sent them to rev.com to transcribe. Then I dropped the transcript in a blog post. So do a live stream, send it to rev.com. They would transcribe it. Then we would just put it all on a blog post on the doneforyou.com website. It was not only great content from a social media standpoint but we started getting ranked for hundreds of other keyword phrases that were in that content.

Video is such a quick way of creating ranking content when you transcribe it and post it on a blog. It has since become a strategy that we use for a lot of our clients. We have a lot of our clients use to grow, especially when they don’t have a lot of data starting at when they don’t have an email list in getting back. They might have a social audience and maybe a small social audience. This idea of creating daily live streams, turning that content into blog post content, and then posting it online, I mean, it’s such a great startup growth plan. Now we went from ranking for about 1800 keyword phrases on doneforyou.com to ranking for over 9,000 keyword phrases on doneforyou.com. Even if we weren’t paying for traffic, it’s traffic we couldn’t turn off.

Getting Back At It

Now a lot has changed since we stopped doing those live streams. Today is where we want to kind of getting back into the saddle if you will.

Priority 1: I’m going to start doing these daily live streams so I could do and teach at the same time.

Priority 2: I am now sitting in a huge-ass building. We purchased just shy of a 20,000 square foot building that we are going to be turning into the epicenter of