S6E3 - New year new you: Auditing your personal brand

It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit.

Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years…

In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:

1. Start by doing a Google of your name (don’t forget any nicknames or maiden names)

2. Check all your old social media accounts 

3. Be sure to double-check all your social media privacy settings

4. Audit your current social account content

   1. Does this portray the right message?

   2. Would I feel ok if this was shown on TV or to my grandparents?

   3. Is it something that can be used to harm my personal security?

   4. Do I need to update anything to be relevant/meet best practice

5. Update your profiles and messaging to reflect the new year (new job, new headshot)

Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want! 

Do you have any other tips or tricks for auditing your personal brand?

Let us know by connecting with us on socials:

• Instagram - @yourmarketingmates

• LinkedIn - linkedin.com/your-marketing-mates

See you next week, mates!

Belle & Liz. x