402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.

In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.

In this episode she shares:

• How she balances the titles of editor, designer, curator and artist 
• Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
• The number one way she ensured high profits while working with brands  
• How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens

Highlights include:

00:00 Intro

02:30 Building a photography portfolio 

08:49 Discovering the world of upholstery 

11:43 Researching and fine-tuning the craft

13:14 Landing contracts with huge brands

19:48 Navigating negotiations for maximum profit

25:34 Building a pay structure 

31:07 Being featured on HBO’s Insecure 

41:58 Tips for entrepreneurs 

Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Nicole’s Website: https://www.nicolecrowderupholstery.com/ 
• Nicole’s Instagram: https://www.instagram.com/nicolemcrowder 
• Upholstery Retreats: https://www.theupholsteryretreat.com/ 
• World Market: https://www.worldmarket.com/ 
• Vixer app: https://www.vixerapp.com/   
• The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ 

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Guest Social Media Info

Nicole’s Instagram: https://www.instagram.com/nicolemcrowder 

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