Artificial Intelligence in Marketing and Sales Strategies

Have you ever wondered why some businesses are able to adapt their use of customer data more quickly and better to changing or uncertain marketing conditions than others? Using AI models to predict outcomes at various customer journey stages is a common practice among faster-acting businesses.

Listen to this episode to know more about the subject matter and what Das Narayandas and Arijit Sengupta of the Harvard Business Review have to say about Artificial Intelligence in Marketing and Sales Strategies.