Content Strategy Insights Larry Swanson

Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels.
Michael Priestley was uniquely positioned to lead the effort to create the corporate standard that became DITA, the Darwin Information Typing Architecture.
https://ellessmedia.com/csi/michael-priestley/

As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication.
While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inaccuracy of generative AI content and the inability of AI tools to comprehend subtle human communication clues.
https://contentandai.com/jack-molisani/

Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.
At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.
In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.
https://ellessmedia.com/csi/rafaela-ellensburg/

Pavel Samsonov is a UX designer with a deep appreciation of content.
His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons.
Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awareness to align and motivate stakeholders.
https://ellessmedia.com/csi/pavel-samsonov/

Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.
Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.
https://ellessmedia.com/csi/jeffrey-macintyre/

Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy.
Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds.
But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community.
https://ellessmedia.com/csi/shannon-leahy/