For Starters with Alexa von Tobel Inc. Magazine

When serial entrepreneur Hari Ravichandran discovered that his credit score had taken a hit due to identity fraud, he realized that consumers were facing an increasing burden to protect their digital safety—and there wasn’t an existing product that provided a holistic solution. So, as an engineer by training and an entrepreneur by nature, he set out to solve this problem for consumers. In 2017, he founded Aura, the company dedicated to simplifying digital security for families. The business has since scaled to over one million users worldwide with celebrity-backers such as Robert Downey Jr. Before Aura, Hari was the Founder and CEO of Endurance International Group, a publicly-traded global hosting and email marketing company, valued at $3.5 billion with more than 3,500 employees worldwide. Hari shares the astounding data that children are spending nearly 50% of their waking hours in the digital world, why a frictionless product experience was crucial to their go-to-market strategy, and how Aura is leveraging AI to protect families in an increasingly risky digital world.

While Trevor Martin was an undergraduate at Princeton, he decided on a whim to take a class called Integrated Science, a course dedicated to encouraging students gifted in physics, math, or computer science to pursue an academic focus in biology. Unbeknownst to him, this class would end up being the catalyst that led him to his successful career as a biotech entrepreneur. After receiving his PhD from Stanford in 2017, Trevor founded Mammoth Biosciences, the platform revolutionizing CRISPR-based synthetic biology products across therapeutics and diagnostics, with the ultimate mission of finding permanent cures for diseases. Trevor shares his favorite mantra: “Let others say no,” how biotechs need to strike the right balance between commercializing their products and researching the next generation of products, and why Mammoth’s go-to-market strategy facilitates the flywheel needed to build a generational business.  

As the world of work becomes increasingly global, how can technology fuel the transfer of funds around the world? In 2022, Nami Baral started Niural, on a mission to build a generational product that enables businesses to manage payroll, HR, benefits, payments and compliance in 150+ countries—all in one powerful system. Nami is no stranger to leveraging AI in financial services. Prior to Niural, Nami founded Harvest, a fintech company that built the first AI superagent to reduce debt for American consumers. Harvest was acquired by Acorns in 2021. Nami shares how her upbringing in Nepal taught her that dreams should have no ceilings, why she is focused on building a product 100x more useful than the competition, and how she cultivates employees that work like owners. 

From selling everything he owned to meet payroll to achieving a $2.7 billion valuation, Jett McCandless' journey with leading logistics company—project44—has been a story of grit and determination. Founded in 2014, project44 now operates the world's most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for over 1,300 of the world’s leading brands across 170+ countries. Jet shares how global supply chains could be weaponized amidst an increasingly hostile geopolitical climate, why communication, accountability, and resourcefulness are non-negotiables when it comes to hiring, and how a $120 donation changed the trajectory of his life.  

Growing up on a farm in Finland and training as a physicist, the path to entrepreneurship might not have been an obvious one for Sami Inkinen. But to date, he has founded two companies: Trulia, the online real estate marketplace that IPOed and eventually sold to Zillow Group in 2015, and Virta Health, the modern healthcare solution on a mission to reverse type 2 diabetes in 100 million people. If that weren’t enough, Sami is an endurance athlete who has completed seven ironmans and set a record for rowing 2,750 miles from California to Hawaii to raise awareness about the dangers of the American diet. Sami shares how a personal health scare motivated him to launch his second company, how leaders must get comfortable making decisions with the absence of perfect information, and why going slow actually allows you to go fast when building a company.

When Jes Wolfe was in highschool her dad and grandfather taught her how to invest. Fast forward to today, Jes contributes much of her success to that early encouragement that she belonged, and in fact, had a knack for business. After more than a decade of various finance and strategy roles, she set out on a new challenge as CEO of Rebel Girls: raise the most confident and inspired generation of girls the world has ever seen. With Jes at the helm, Rebel Girls’ mission is to reach 100 million girls by 2030. Jess shares how she navigated a new role as CEO during the height of the pandemic, why she thinks control is an illusion, and how the Rebel Girls community inspired her to disrupt the antiquated world of publishing.