For Your Institution Mongoose

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.

Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.


For Your Institution Podcast is a production of Mongoose Research.


Welcome and Introduction | 00:00
Bart’s Background and Journey | 00:49
The Higher Ed Marketer Podcast | 01:40
Writing the Book: Chasing Mission Fit | 03:50
Universal Truths of Marketing Strategies for Higher Ed | 08:45
Challenges and Solutions in Higher Ed Marketing | 11:52
How Institutions Can Stand Out From the Crowd | 17:01
Closing and Contact Information | 22:55


RELEVANT LINKS:
Caylor-Solutions.com
Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed
The Higher Ed Marketer Podcast
Bart Caylor on LinkedIn

Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.

They discuss Scott’s journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today. This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It’s a wealth of ideas and information from an expert in his field.



For Your Institution Podcast is a production of Mongoose Research.



Welcome and Introduction | 00:00
Getting to Know Scott Novak: The Journey to Starting Movements | 00:51
The Origin and Mission of the Small College Movement | 02:43
Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06
Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20
Embracing the Small College Identity: A Strategy for Success | 18:44
How to Connect with Scott | 21:47
Closing Remarks and Goodbyes | 22:51


RELEVANT LINKS:
SmallCollegeMovement.com
Scott Novak LinkedIn
Small College Movement on X
Small College Movement Podcast Youtube
Small College Movement Podcast Spotify
FYI: How to Save a Dying College: Strategies and Solutions with Seth Odell
FYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman

Amanda Craddock, Vice President for Enrollment Management at Coastal Carolina University, joins FYI host Gil Rogers to talk about the surprising outcomes of shifting college deposit deadlines and the FAFSA upheaval. Amanda’s insights promise a fresh understanding of the enrollment landscape that's been reshaped by this disruption. From extending deposit deadlines to hosting FAFSA nights and personalizing financial aid communication, they delve into how Coastal Carolina is adapting to meet the needs of students and their families.

Amanda and Gil discuss how this particular set of students have already undergone a significant set of challenges navigating through the COVID pandemic as well as these challenges now with enrollment. Tune in for an enlightening episode that speaks volumes about the power of adaptability and connection in the realm of higher education.

For Your Institution Podcast is a production of Mongoose Research.


Welcome & Introduction | 00:00
Meeting Amanda Craddock | 00:34
The May 1st Myth and Shifting Enrollment Deadlines | 01:52
Adapting to a New Recruitment Cycle: Strategies and Insights | 02:26
FAFSA Fiasco vs. COVID: Impact on Enrollment | 04:25
Supporting Students Through FAFSA Delays and Beyond | 09:09
Advice for Enrollment Management Professionals | 11:59
Closing Thoughts and Ways to Connect | 16:52


RELEVANT LINKS:
Amanda Craddock’s LinkedIn
Faculty Profile at Coastal Carolina University
FYI: Leadership Through Change and Challenges with Carlos Cano

Akil Bello, Senior Director of Advocacy at FairTest, joins FYI host Gil Rogers to talk about the labyrinth of standardized testing that faces students and institutions each year. With a wealth of experience that spans over three decades, Akil is able to know how best to advocate for students through the process.

As the college application frenzy intensifies, Gil and Akil scrutinize the motivations propelling institutions like Cornell and Yale to bring back testing requirements and how their decisions shape the academic terrain. They also navigate through the thorny issue of college rankings and their influence on perceived university value, prompting a broader discussion on what truly defines success in higher education.



For Your Institution Podcast is a production of Mongoose Research.




Introduction | 00:00
Akil's Journey from Test Prep to Advocacy | 01:06
The Evolution of Akil's 'Why' in Education | 02:23
The Impact of Standardized Testing on Education | 04:36
Revisiting Standardized Tests in College Admissions | 07:40
The Role of Higher Education Institutions in Society | 11:58
Navigating the Complex Landscape of College Admissions | 16:20
Closing Thoughts and Contact Information | 22:35




RELEVANT LINKS:

AkilBello.com
Akil Bello’s LinkedIn
Akil Bello on Twitter

FYI host Gil Rogers travels to San Antonio, TX for the Ellucian Live 2024 conference and chats with other attendees on the floor. He meets up with Sarah Prince of Prince George Community College, Jen McMahon of the University of Montana, and Asia Haney of Huston-Tillotson University.

They of course cover the big topic of the conference, integrating Artificial Intelligence (AI) in higher education to improve student services and staff efficiency. This episode also covers balancing AI with personalized student engagement and leveraging AI for identifying students requiring assistance. Listen for fresh perspectives on using AI for system integration, improving financial aid processes, and enhancing student recruitment and retention by automating and optimizing internal processes.

For Your Institution Podcast is a production of Mongoose Research.


Introduction - Conversations From the Floor of Ellucian Live 2024 | 00:00
Talking with Sarah Prince - Exploring Student Success and Technology | 00:30
Using AI to Identify and Help Students in Need | 01:52
Using Technology with SEO | 04:04
Augmenting Early Alert Systems for Student Support | 07:44
The Future of Higher Ed: Embracing Change and Innovation | 09:07
Jen McMahon on AI's Role in Financial Aid and System Integration | 12:29
Improving on the Standard Chat Experience | 15:27
How AI Could Help with FAFSA Rollouts | 18:18
Asia Haney Discusses AI and Technology Integration at Huston-Tillotson University | 23:55
Top Topics in Asia’s Sessions | 25:11
Improving the Engagement Experience from the Student Perspective | 29:00
Closing Thoughts and Future Perspectives | 32:26


RELEVANT LINKS:

Sarah Prince LinkedIn
University of Montana Financial Aid Office
Asia Haney LinkedIn

Laura Magaña, President and CEO of the Association of Schools and Programs of Public Health (ASPPH) and Lisa Sullivan, Associate Dean for Education and a Professor of Biostatistics at the Boston University School of Public Health, join FYI host Gil Rogers to talk about the seismic shifts occurring within higher education and public health. They also dig into the transformative power of higher education and the essential development of a new social contract centered on inclusive excellence. Lisa goes over three reports dealing with public health and education detailing vital recommendations for cultivating environments where every student thrives.

Laura and Lisa, with their extensive expertise, underscore the urgency of adaptability, community collaboration, and collective action in education. Join us for a conversation that will inspire you, and incite action towards a healthier future for us all.



For Your Institution Podcast is a production of Mongoose Research.




Introduction | 00:00
Meeting Laura Magaña | 01:11
Meeting Lisa Sullivan | 02:27
Exploring the Core of Framing the Future 2030 Initiative | 04:00
Analyzing Reports from Expert Panels | 08:13
The Need to Emphasize Human Competencies | 13:49
Implementing Transformative Strategies in Public Health Education | 17:15
Shaping the Future of Public Health Together | 22:04
Discussing Social Justice and Equity | 25:16
Conclusion | 26:49




RELEVANT LINKS:

Laura Magaña LinkedIn
ASPPH.org
Lisa Sullivan LinkedIn
Education for Public Health 2030
Creating an Inclusive Workspace through an Anti-racism Lens
Removing the Graduate Record Examination as an Admissions Requirement Does Not Impact Student Success