Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing Making Data Simple

Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology. Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more.01:21 Meet Toby Coulthard05:46 MarTech06:43 Chief Product Officer at Phrasee10:02 LLMs in MarTech10:56 Tools at Phrasee12:21 Client References 17:00 The Marketing Journey 20:50 What Model T...