50 episodes

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

The Business of Branding Nikki Arensman

    • Business

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

    49. Becoming the Best Version Of Yourself with Kristen Glosserman

    49. Becoming the Best Version Of Yourself with Kristen Glosserman

    Meet Kristen Glosserman, a Life Coach who has guided countless successful individuals to maximize their strengths and capabilities for more than a decade. She is a mama of 4, a partner with her husband in a hospitality company, and just released her first published book - If It's Not Right, Go Left.



    In this episode we talk about her proven process focused on mindset, discipline, goal setting, accountability, and closing loops. There are tangible, quick-action tips that you can start implementing right now to be on the journey to your best self.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Kristen:

    kristenglosserman.com

    IG: @kristenglosserman

    Kristen's Book - If It's Not Right, Go Left

    48. How To Get Featured & Feel Confident On Camera with Jessica Abo

    48. How To Get Featured & Feel Confident On Camera with Jessica Abo

    Jessica Abo is a sought-after media trainer and storytelling coach who uses her 20 years of journalism experience to help entrepreneurs. Jessica interviewed me for Entrepreneur Inc. last year and I am still getting traction on that feature.



    In this episode, she shares how to approach PR and getting featured if you're not quite ready to hire an Agency (and when you SHOULD hire an Agency!) in addition to how to get past the fear and set yourself up for success on camera. The name of the game is being prepared and she dishes out exactly how to do that so you can shine in the spotlight instead of worrying you might say the wrong thing.. or ramble...like I do sometimes, because I can't stop talking...IYKYK!



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Jessica:

    jessicaabo.com

    IG: @jessicaabotv

    Jessica's Book - Unfiltered: How To Be As Happy As You Look On Social Media

    47. Building A Dream Team For Your Online Biz with Veronica Romney

    47. Building A Dream Team For Your Online Biz with Veronica Romney

    Veronica Romney is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe.



    You all, this episode is GOLD. If you haven't yet hired anyone, are thinking about hiring someone or plan to hire someone - you MUST LISTEN!



    I share my personal experience with hiring, where I am at in the hiring process currently and Veronica drops straight knowledge on how to go about the hiring process (and WHO to hire) in a super digestible and actionable way.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Veronica:

    veronicaromney.com

    IG: @vromney

    LINKEDIN

    FACEBOOK 

    TWITTER

    46. Becoming A Virtual Assistant And How To Know When To Hire One with Esther Inman

    46. Becoming A Virtual Assistant And How To Know When To Hire One with Esther Inman

    Chatting with Esther Inman who is the creator of the 90 Day VA - a work from anywhere virtual assistant starter program. She has helped over 5,000 women build profitable virtual assistant businesses that allow them to work as little as 5 hours a week and still earn an income.  She shares the Top Requested tasks that online business owners are looking to outsource and how to know when you're ready to hire your first team member!



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Esther:

    virtualassistantinternship.com

    IG: @esther_inman

    IG: @_90dayva

    Free VA Workshop

    90 Day VA

    45. Are You Ready To Start Running Ads With Melissa Litchfield

    45. Are You Ready To Start Running Ads With Melissa Litchfield

    Melissa Litchfield is a military wife, mama, and CEO of a successful full-service ad agency, Litchfield Media Co.



    In this episode we dive into the new landscape of paid advertising, the value in showing up consistently in the online space EVEN IF you aren't quite ready to invest in paid advertising just yet, and how to know if your new service / low ticket offer is ready for ads.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Melissa:

    litchfieldmedia.org

    IG: @litchfieldmedia

    FB: facebook.com/litchfieldmedia

    44. Going All In On Your Business & Organically Selling Through Instagram with Tori Overmeyer

    44. Going All In On Your Business & Organically Selling Through Instagram with Tori Overmeyer

    In this episode, I am chatting with Tori Overmeyer and unless you're brand new here, you have probably heard me mention Tori in some capacity. She is a friend and client who I have had the pleasure of watching go from a Hair Stylist wanting to supplement her income to building a Thriving Online Coaching Business.



    We talk about why your clients are just as lucky to work with you as you are to work with them and how to organically sell through Instagram (that doesn't always include being an entertainer through reels!).



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Tori in these ways:

    Instagram: @thewholetori

    thewholetori.com

    Free Hashtag Workbook + Caption Calendar

    Free Create Your Own Captivating Offer

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