The Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business Heidi Thompson

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot...

So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.And it's the same root cause as SO many problems wedding pros face like...GhostingP...

You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.But how do you do that without adding a ton of work onto your already full plate?None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings. You'll learn ways you can market on TikTok without devoting a ton of time to it ...

Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.It’s great to set goals but if you’re like most people, setting them is kind of where it ends.You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?We’re led to believe that we shoul...

You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.Can I let you in on a little secret?You don’t have to add even more to your already busy schedule to reach your goals. In this episode...

A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel st...