Understanding Your Ideal Customer - Marshall Atkinson of the Success Stories Podcast

In this episode, I am joined by Marshall Atkinson, the host of the Success Stories podcast, author of several books, host of the YouTube show "Adventures In Apparel Decorating", and much much more.

Marshall was kind enough to lend his time for an episode which I truly got so much value from! He owns and operates Atkinson Consulting LLC, a consulting agency serving the decorated apparel industry.

We had a great chat about understanding your ideal customer/client, how to bring value to them, and the importance of maintaining a business plan. 

Marshall is extremely knowledgeable in his field and has a ton to offer. Check out the Success Stories podcast, and checkout his e-books, articles, and online courses at https://atkinsontshirt.com/