Unleash Your Niche Amy Caiger

Do you regularly do client research for your biz?
It sounds so yawn! But OMG...
It is a game changer for your business!
It is your hidden business superpower. 💪🏻
And if you are currently not doing it...
Why not!
In today's episode I'll be sharing with you why client research is a must have for you business and how you can go about it in your business for maximum impact!
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You're getting new clients, but they are leaving you feeling a little disappointed. The excitement of getting a new client is quickly followed by resentment that you have taken them on.
You feel confused, directionless and stuck. You don't know what step to take next.
You've had nice clients, they've not been all bad - so you hope one day, one will come along again.
Let's get rid of the hope! Let's make this a certainty so you can say goodbye to your Z-List clients for good.
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New Year, New Series, New Format!
Welcome to the Brand New Series. This series I'm going to be creating bitesize episodes, no longer than about 5 mins long. No faffing, no waffle, just great tips and action!
NOTE - These episode are recorded as videos and published on IGTV. Which is why 'video' or video references may creep in, every now and again!
To check out the video go to www.instagram.com/amycaigerbiz
To join my Facebook group go to www.facebook.com/groups/unleashyourniche

In this episode I want to talk about something that has been mentioned to me a lot these past couple of weeks, it came up during my challenge and it has come up in the questions on some masterclasses and live shows I've been on recently and in my community. And that is the fear!!!
That you are scared to niche and this is a something that is really holding business owners back from being confident with their niche.
But having a niche absolutely doesn't need to be scary, it shouldn't be scary. There shouldn't really be any fear around it at all - and I will tell you why.
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In this episode I am joined by the fabulous Rob and Kennedy The Email Marketing Heroes. We are talking all about how to stand out with email marketing and we also talk about their niche too as they have a really interesting niche in lots of different ways!
If you don't know Rob & Kennedy they are a hypnotist and a mind reader and they use the art of psychology to help you create email campaigns that your readers can't wait to read!
They have also been featured in quite a few of the guest episodes, so now you get to hear from them in person!
They are lovely lads (said in a Geordie accent) and we had a great laugh.

Finding your niche can sometimes cause a bit of unnecessary stress, it can also even be seen as a little bit controversial. You've probably heard or seen various blog posts or social media posts saying To niche or not to niche? 
But I think the main reason there can be so much debate about this, is that people don't really know how to go about it. Its seems like it needs to be this massive and scary business decision where you pretty much drop everything that you are currently doing to get really really precise about something in your business. And it is absolutely not this at all. 
In this episode I want to share with you the 4 steps to find your perfect niche.
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