034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing.

00:00 Introduction

05:46 Consumer Spending Expectations and Market Trends

11:54 Preparing for Q4: Strategies and Anxieties

20:49 Launching New Marketing Channels: Strategies and Considerations

32:54 Exploring Newsletter Advertising Effectiveness

35:51 Challenges of Incrementality Testing for Larger Brands

39:09 Strategizing Scalable Marketing Channels

41:28 Launching New Channels: Best Practices

45:11 Balancing Measurement and Marketing Creativity

49:01 The Role of Out-of-Home Advertising

55:21 Testing Site Speed and Its Impact on Conversion Rates

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Related episode:

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02

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