15 Min.
#50 - Elaine Walsh McGrath - I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts Time for Marketing
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- Technologie
The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here.
Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms.
Here is the presentation:
Here is the video from the conference:
I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo.
During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion.
She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media.
Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size.
Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm.
To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website.
Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath.
Here is the transcript:
You've got to act like a kind human. So throw any element of narcissism awayand really work on that human part of your content.Music.This is Time for Marketing, the marketing podcast that will tell you everythingyou've missed when you didn't attend the marketing conference.Hello and welcome to the time for marketing the podcastthat brings you the best marketing conference speakers andallows them to sum up their presentation in five minutesmy name is peter and i'll be your host today this isepisode number five zero so the big50 we're finally here and i'm veryglad that we have an excellent guest joining usfrom the island that movedaway from from the eu the whole thingy elaine walshmcgrath hello and welcome to the podcast oh thankyou so much but don't worry i'm still in the eu as i'm inireland you're still there you're right oh mygoodness 50 i'm so excited becauseit was meant to be because it's my50th year in june so how cool is that see that was really something that madethis podcast happen thank you for being here how are you doing how is Irelandoh good a bit rainy but your friend isn't so you know that's why we have somuch greenery around us you know.Yeah you need that to you know do all of the all of the agriculture that youdo up there right yeah for sure for sure Peter that is so true Elaine you arehelping people to get more leads on LinkedIn and other places.Tell me, what do you do and what is your favorite part about that?Well, I help my clients to land more clients. That's what I say to them.It keeps it simple, doesn't it? I work with service-based businesses and businesseswho really do work with clients and need to understand what their needs are.So generally speaking, they might have a
The guest to this episode is Elaine Walsh McGrath, you can find her on Linkedin and she has a gift for you - A Linkedin to leads checklist you can find here.
Based in Ireland, Elaine is marketing maven who helps her clients gain more leads on platforms like LinkedIn. With a career that includes working with agencies and large clientele, she has witnessed and navigated the ever-evolving communication landscape on professional platforms.
Here is the presentation:
Here is the video from the conference:
I'm not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath, Elaine Walsh-McGr from DigiMarCon on Vimeo.
During this episode, Elaine shares her wisdom on making the most out of social media, emphasising the need to humanize your business's approach and content. She discusses the significance of personal branding, the increasing growth of LinkedIn, and the necessity of having human nature compel your content conversion.
She provides practical guidance on content creation, focusing mainly on how to empathize with your audience, understand their needs, and respond to these effectively. Elaine advises businesses to be more symptom-focused rather than solution-focused while communicating with cold traffic, for example, in a DM on social media.
Elaine underscores the paramount importance of standing out in an ever-growing sea of LinkedIn users. To do this, she advocates for clear messaging filled with personality and using the right language that would resonate with your ideal clients for businesses of every size.
Finally, Elaine addresses the latest developments in social media platforms, like the rising popularity of TikTok for B2B sales, and clarifies that it is not the platform that matters, but rather how successfully businesses can engage and connect with their audience using the appropriate platform's algorithm.
To connect with Elaine and tap into more insights, visit her website at www.elainewalshmcgraw.com or find her on LinkedIn. She also has some excellent resources available for download on her website.
Get ready to take notes on how to humanize your online marketing strategy significantly in our enriching podcast conversation with Elaine Walsh McGrath.
Here is the transcript:
You've got to act like a kind human. So throw any element of narcissism awayand really work on that human part of your content.Music.This is Time for Marketing, the marketing podcast that will tell you everythingyou've missed when you didn't attend the marketing conference.Hello and welcome to the time for marketing the podcastthat brings you the best marketing conference speakers andallows them to sum up their presentation in five minutesmy name is peter and i'll be your host today this isepisode number five zero so the big50 we're finally here and i'm veryglad that we have an excellent guest joining usfrom the island that movedaway from from the eu the whole thingy elaine walshmcgrath hello and welcome to the podcast oh thankyou so much but don't worry i'm still in the eu as i'm inireland you're still there you're right oh mygoodness 50 i'm so excited becauseit was meant to be because it's my50th year in june so how cool is that see that was really something that madethis podcast happen thank you for being here how are you doing how is Irelandoh good a bit rainy but your friend isn't so you know that's why we have somuch greenery around us you know.Yeah you need that to you know do all of the all of the agriculture that youdo up there right yeah for sure for sure Peter that is so true Elaine you arehelping people to get more leads on LinkedIn and other places.Tell me, what do you do and what is your favorite part about that?Well, I help my clients to land more clients. That's what I say to them.It keeps it simple, doesn't it? I work with service-based businesses and businesseswho really do work with clients and need to understand what their needs are.So generally speaking, they might have a
15 Min.