Agency Changes, BigCommerce Insights, & Walmart's Q1 | Watson Weekend Live! w/ Travis Hess

Welcome to this week’s episode of Watson Weekend! Join us as we sit down with Travis Hess, the soon-to-be President of BigCommerce, for an insightful discussion on the evolving eCommerce landscape. Here’s what we covered:

Agency Evolution:

The changing role of agencies over the past decade.

Challenges and opportunities for Shopify and other platforms.

The impact of talent migration from boutique agencies to Big 4.

Modern eCommerce Demands:

Shifts in eCommerce demands over the last 15 years.

The upcoming battle between BigCommerce and Shopify for enterprise dominance.

Key blind spots in eCommerce strategies.

BigCommerce & Forrester:

Insights from Forrester's B2C WAVE report.

The case for replatforming in today’s market.

Retail Earnings:

Walmart’s Q1 FY2025 earnings and strategic growth in high-margin activities.

Ad revenue growth and marketplace expansion.

AI Innovations:

How AI is transforming eCommerce experiences on platforms like Etsy and Sam’s Club.

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