Amazon Ads Raw Daily Alexander Swade

Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹"
In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads.
Welcome to Episode 32 of our Amazon Ads Raw Daily podcast. Today's focus is on an intriguing glitch that recently hit Amazon US and exciting updates to the Sponsored Brand Video Campaigns.

Amazon Glitch: Yesterday, users reported a 20% discount coupon showing on several ASINs across Amazon US. It was later confirmed as a glitch, with the coupon disappearing at checkout. The implications of this for sellers and buyers are interesting - did it impact the conversion rate? Did buyers notice the discount disappearing? And what might Amazon do to rectify this for sellers, if anything?Sponsored Brand Video Campaigns: The second part of our episode covers the introduction of new features for Sponsored Brand Video Campaigns. Specifically, the ability to add up to three products to your creative, making the ad appear similar to a Sponsored Brand headline ad. This offers advertisers greater flexibility and allows different product groups or variations to be showcased within one video. We discuss the implications of this update, potential challenges with attribution and reporting, and how it compares with traditional Sponsored Brand ads.Overall, we delve into the exciting and sometimes unexpected developments in the world of Amazon advertising. Stay tuned for more insights and updates on these fascinating occurrences.
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Episode #31 - "Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒"
In this episode, we cover the intriguing news of Amazon planning to enter the mobile phone business, potentially offering a new benefit to Prime members. We also discuss the rising e-commerce market in Germany, amidst shifting sales dynamics due to Brexit.
Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the recent Business Insider report about Amazon's possible venture into the mobile phone industry and the growth of the e-commerce market in Germany.

Prime Wireless: Amazon is rumored to be in talks with mobile network operators T-Mobile and Verizon in the US about offering a mobile phone contract, potentially dubbed "Prime Wireless". This could significantly cut down on average monthly mobile phone bills and offer an added benefit to Prime members, boosting Prime membership and increasing the customer lock-in effect. We also discuss the strategic implications for mobile network operators and the potential for Amazon to eventually build its own infrastructure, similar to its logistics model.German E-commerce Market: The second topic we discuss is the forecasted 6% growth in Germany's e-commerce market this year, potentially reaching nearly 90 billion. Germany is the second largest e-commerce market in Europe, closing the gap with the UK as it becomes increasingly challenging for European-based sellers to operate in the UK due to post-Brexit restrictions on logistics and customs.Overall, the growth of the e-commerce market and Amazon's potential new venture represent promising trends for online sales and offer new perspectives for sellers, marketers, and consumers alike.
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https://youtube.com/@AmazonAdsRawDaily
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https://alexanderswade.com/amazon-ads-raw-daily/
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https://developer-docs.amazon.com/sp-api/v1.0/changelog/listprice-attribute-required-for-select-product-types
https://developer-docs.amazon.com/sp-api/v1.0/changelog/api-request-validation-for-400-errors-with-html-response
In this episode, we explore updates to the Amazon Selling Partner API, including new requirements for the list price attribute and API request validation changes. We also share some fun personal announcements.

Welcome to Episode 30 of Amazon Ads Raw Daily. Today, we venture into the realm of the Amazon Selling Partner API and review key updates that might affect your selling experience on Amazon.

Personal Announcements: In a fun twist, we created a tongue-in-cheek job listing for a "Chief Artificial Intelligence Officer." The response has been overwhelming, with many applicants taking the role seriously. We delve into this humorous mix-up and reflect on the importance of reading job descriptions thoroughly.List Price Attribute Requirement: Starting June 30, Amazon will mandate the list price attribute for around a thousand product types. The aim is to enhance customer experience by providing complete and accurate product attribution details. If you're a seller on Amazon, this update could have a significant impact on your product listings.API Requests Validation: Effective from June 5, Amazon will reject requests inconsistent with HTTP RFC 7230. Since April 25, Amazon has already been applying this restriction to a portion of requests. Inconsistent requests will return an error 400 status code and an HTML response. We detail the potential issues this could cause for those using the Selling Partner API.
Stay tuned for an in-depth exploration of these updates and how they can affect your Amazon selling journey. Don't miss out on future episodes for your regular Amazon Ads updates.
Thanks for listening and if you like the podcast make sure to subscribe!
Check out the YouTube Channel as well:
https://youtube.com/@AmazonAdsRawDaily
More Infos about the Me & the Podcast can be found here:
https://alexanderswade.com/amazon-ads-raw-daily/
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https://www.linkedin.com/in/alexanderswade/

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Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯
In this episode, we outline some of the creative requirements, targeting options, budgeting considerations, and bidding strategies for successful Off-Amazon Sponsored Brand Video campaigns.
Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the successful implementation of Off-Amazon Sponsored Brand Video (SBV) campaigns.
Creative Requirements: We delve into several crucial aspects of creating compelling Sponsored Brand Videos. These include video duration, end card usage, branding elements, and the incorporation of customer reviews and star ratings. By adhering to Amazon's guidelines, you can create effective videos that resonate with potential customers.Targeting: When setting up your campaign, you can select category and subcategory targeting, similar to Product Attribute Targeting (PAT). There's flexibility in targeting, with options to use Amazon's suggestions or to choose for yourself.Budgeting: A minimum lifetime budget of $5,000 is required to launch an SBV campaign. This budget is distributed evenly across the campaign schedule, and you can pause the campaign or change the end date at any time to control the daily budget.Bidding: Amazon employs a Cost Per Mille (CPM) bidding model for SBVs, with a minimum required bid per targeting of $10.
For a deep dive into these tips and more details on how to optimize your Off-Amazon Sponsored Brand Video campaigns, tune into today's episode.
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Check out the YouTube Channel as well:
https://youtube.com/@AmazonAdsRawDaily
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https://alexanderswade.com/amazon-ads-raw-daily/
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https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohen
https://www.linkedin.com/in/jeffreycohen/
In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content.
Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today, we unpack a wealth of fresh updates and enhancements to the Amazon Ads ecosystem, including the Amazon Ads Status Beta and API developments.
Amazon Ads Status Beta: This update provides crucial insights into Amazon services, reporting, and feature activation. If you're an advertiser on Amazon, this beta could be highly valuable in understanding the status and availability of different Amazon services.Technical Recommendations API: Following the Amazon DSP API launch, we discuss new updates to the Sponsored Ads' technical recommendations API, which now includes new fields in Sponsored Brand keyword recommendation responses.Sponsored Display Campaigns: A fresh update introduces dynamic client-level throttling to the Sponsored Display campaigns' Ads API. Plus, these Sponsored Display audiences are now accessible to advertisers in Belgium.ASIN Engagement Metrics: Amazon is now providing ASIN engagement metrics for selected brand stores via the Amazon Ads API—a potentially game-changing feature for sellers and marketers.Bulk Sheets for Auto-Targeting: We discuss a new update that gives you more control over auto-targeting campaigns within bulk sheets. Now you can create the four product targeting entities, providing more precise targeting options.In addition, we touch on enhancements to on-demand learning content around the Amazon Marketing Cloud and educational series updates for sponsored brands and sponsored display in the learning console. Stay tuned for an in-depth exploration of these updates and how they can enhance your Amazon advertising strategy.

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Check out the YouTube Channel as well:
https://youtube.com/@AmazonAdsRawDaily
More Infos about the Me & the Podcast can be found here:
https://alexanderswade.com/amazon-ads-raw-daily/
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Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍
In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertisers.
Welcome to Episode 27 of our Amazon Ads Raw Daily podcast. Today, we delve into two exciting updates that Amazon has introduced to its advertising platform:
Enhanced Bidding Customization: We start by examining the newly updated bidding section during campaign creation setup, which now allows advertisers to specify desired metric outcomes. This feature, currently in beta, will try to achieve the outcome you primarily want to see. While the only available success metric at present is cost per click, we anticipate that there may be more metric options depending on the bidding optimization selection.API Update for Off-Amazon Conversion Tracking: Next, we turn our attention to a new API update, which significantly expands off-Amazon conversion import and management options. This API update allows advertisers to track conversions occurring on their own websites, apps, or even offline properties. Moreover, Amazon's Conversion API can accept events from these platforms through a server-to-server connection, ensuring more comprehensive conversion tracking.These features demonstrate Amazon's ongoing commitment to enhancing automation and reducing the manual workload for advertisers. Check out the links in the description to learn more. Stay tuned for pre-recorded sessions and possibly a special episode live from our holiday!

Show Links:
https://advertising.amazon.com/API/docs/en-us/info/release-notes#amazon-dsp-launches-expanded-off-amazon-conversion-import-and-management-options
https://www.linkedin.com/posts/yogiwins_amazonadvertising-feature-addition-activity-7068503482458079232-cpAx
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Thanks for listening and if you like the podcast make sure to subscribe!
Check out the YouTube Channel as well:
https://youtube.com/@AmazonAdsRawDaily
More Infos about the Me & the Podcast can be found here:
https://alexanderswade.com/amazon-ads-raw-daily/
Follow me on LinkedIn:
https://www.linkedin.com/in/alexanderswade/

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