105 Folgen

A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.
This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

Amazon Ads Raw Daily Alexander Swade

    • Technologie
    • 5,0 • 3 Bewertungen

A daily podcast about Amazon Advertising, Amazon PPC, Amazon Ads, and Amazon DSP. But also Marketing, PPC, Advertising Strategy, E-Commerce, and Technology Topics in general. From Tactics to Features to best practices and implementation strategies.
This Podcast will deliver almost daily in a quick summary of all important learnings and news from the day and the week about Amazon Advertising.

Hosted on Acast. See acast.com/privacy for more information.

    Episode #100 - Stay Curious & Nurturing Continuous Learning 🎉🙏🚀

    Episode #100 - Stay Curious & Nurturing Continuous Learning 🎉🙏🚀

    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 27 Min.
    Episode #99 - CPCs: Beyond Just the Numbers 🔍

    Episode #99 - CPCs: Beyond Just the Numbers 🔍

    Summary:
    In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.
    Description:
    Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and I can hardly contain my excitement for what's in store tomorrow. But first, let's dive deep into today's topic: Cost Per Click, or CPC.
    Understanding CPC: There's a prevalent sentiment among Amazon sellers that CPCs are on a relentless upward trajectory. While this might be statistically accurate, the narrative often overlooks the real picture. It's not just about the value of the CPC but how the CPC relates as a percentage of your selling price.
    Inflation and Its Impact: A critical factor to consider is inflation, which inherently devalues money over time. With goods, shipping, and various other costs witnessing a rise, many sellers have adjusted their prices accordingly. A price increase means you can allocate a higher CPC, provided your conversion rate remains consistent.
    The Essence of CPC: Think about it – if the selling price of a product increases due to inflation or other market dynamics, a proportional rise in CPC is natural, especially if your conversion rate stays consistent. This correlation helps us understand that merely stating "CPCs are rising" isn't necessarily an alarming fact. Instead, it's an outcome of broader economic and marketplace dynamics.
    Digging Deeper: Let's not forget other contributing factors, like organic rankings, competitors' behavior, and your specific goals in terms of market share. The ratio between PPC sales and organic sales plays a significant role in determining your CPC. So, it's crucial to adopt a more nuanced perspective rather than jump to conclusions based on standalone numbers.
    To sum it up, the next time you come across the statement, "CPCs are too high," remember it's about understanding the entire ecosystem and not just isolated numbers. It's a combination of your product's price, market dynamics, and strategic objectives.
    Thank you for joining today. As always, stay curious, keep questioning, and remember to tune in tomorrow for our grand 100th episode. Until then, take care and have a productive start to your week!
    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 10 Min.
    Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖

    Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖

    Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖
    Summary: In episode 98, we discuss Amazon's big investment in the AI space by partnering with Entropic, and the impressive achievement of Mistral AI with their 7B model. Moreover, we address video quality issues from our YouTube channel and touch on Amazon Ads API updates.
    Description:
    Hello to our amazing listeners on this beautiful Friday, 29th of September! We're edging closer to episode 100, and there might be a little surprise in store for all of you.
    YouTube Quality Concerns: First off, to our avid YouTube viewers, I've noticed comments regarding the video quality looking somewhat 'foggy'. I must admit, that's due to recording via Zoom which doesn't offer the best video resolution. My apologies, and I will be looking into potential solutions next week.
    Amazon Ads API Update: Amazon continues to innovate with their latest API release for sponsored displays. Now, when setting up a sponsored display campaign, the potential reach and impressions are forecasted more accurately. The addition of forecast statuses - 'impression targeting too narrow' and 'impression targeting too broad' - assists advertisers in better understanding their potential reach. This is certainly an update for those who like to delve into the nitty-gritty of their campaigns.
    Big News in AI: Amazon has taken a massive step in the AI realm by investing $4 billion into Entropic, a company recognized for its advanced large language models, similar to OpenAI. On top of that, Amazon itself houses the Amazon Bedrock large language model. This collaboration with Entropic further cements their commitment to advancing in AI.
    Mistral AI's Milestone: Speaking of advancements in AI, Mistral AI, a startup from Paris, is making waves in the industry. Despite being a young company, they've already released a 7B model which has outperformed several bigger models in various benchmarks. Its proficiency in areas like math and coding is particularly impressive, giving established models from giants like Google a run for their money. European AI has truly showcased its potential!
    To delve deeper into the fascinating world of AI and Mistral's achievements, I recommend reading the detailed article on their website (link in the description).
    Thank you all for tuning in. I hope you have a splendid weekend. Be sure to tune in on Monday, and as we approach our 100th episode, expect a few surprises. Take care and goodbye!
    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 14 Min.
    Episode #97 - Exploring Off-Amazon Placements and The Power of Algorithms 🖥️🔄

    Episode #97 - Exploring Off-Amazon Placements and The Power of Algorithms 🖥️🔄

    Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure.
    Description:
    Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space.
    Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate.
    Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels.
    Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!
    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 13 Min.
    Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱

    Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱

    Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱
    Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns.
    Description:
    Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world.
    Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more.
    Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go!
    Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience.
    Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!
    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 8 Min.
    Episode #95 - Google in Trial for Search Monopoly and Amazon Prime Video now with ads

    Episode #95 - Google in Trial for Search Monopoly and Amazon Prime Video now with ads

    Thanks for listening and if you like the podcast make sure to subscribe!
    Check out the YouTube Channel as well:
    https://youtube.com/@AmazonAdsRawDaily
    More Infos about the Me & the Podcast can be found here:
    https://alexanderswade.com/amazon-ads-raw-daily/
    Follow me on LinkedIn:
    https://www.linkedin.com/in/alexanderswade/

    Hosted on Acast. See acast.com/privacy for more information.

    • 14 Min.

Kundenrezensionen

5,0 von 5
3 Bewertungen

3 Bewertungen

Top‑Podcasts in Technologie

Passwort - der Podcast von heise security
Dr. Christopher Kunz, Sylvester Tremmel
13 Minutes to the Moon
BBC World Service
Acquired
Ben Gilbert and David Rosenthal
Lex Fridman Podcast
Lex Fridman
c’t uplink - der IT-Podcast aus Nerdistan
c’t Magazin
Bits und so
Undsoversum GmbH