BabelTEQ Podcast BabelTEQ Podcast

In this episode we talk about one of the most crucial components of any online business – your website.


You may be thinking, "Why do I need a website when I can just use my social media profile page?"


While social media can be a great way to validate your niche and get a "proof of concept", having a website is essential if you want to grow your online language teaching business at SCALE.


In this episode, we'll break down the benefits of having a website, including increased credibility, control over your brand and online presence, and the ability to track and analyze your audience's behavior.


So, if you're ready to take your online language teaching business to the next level, sit back, relax, and get ready to learn why a website is a non-negotiable for your business's success.

The first BabelTEQ podcast episode for the New Year.


Learn about:


The new business trend that is going to drive opportunities for Business English instructorsChanges in the China ESL marketNew B2B and IELTS coaching opportunities as we move out of the pandemicHow AI is going to revolutionize ESL (in a good way) in the new year and beyondHow you can create marketing content that still cuts through in an information saturated world

Anyone who has been teaching online for a while will understand that “success” doesn’t come from just from FINDING new students. It comes from KEEPING them.


So, what are the secrets to reducing “client churn”?


How do you consistently deliver a service experience that keeps your students coming back month after month AND referring their friends as well?


Today we are going to learn The 7 Secrets of ESL Customer Service Success that will delight your clients and increase your student retention rate.


My guest is Crystal Weber. She is the founder and MD of Crystal Clear ESL and Crystal Clear Academy. Crystal now supports thousands of ESL freelancers in launching and building their own online businesses.

If you are familiar with online teaching or coaching, you would know that one of the most important choices you need to make, is the platform that you will use for teaching.


Zoom is a popular choice, but it is primarily just a communication tool, not a virtual classroom environment.


What advantages does switching to a dedicated online classroom tool bring to you as coach or language trainer?


How does a virtual classroom streamline your business and add value for your clients?


Today I am joined by Wilim Abrook, Head of Education and Community Development at LearnCube. He is an online ESL teacher himself, and regularly speaks with teachers and schools at all levels, to understand how LearnCube can meet their online education needs.

You’ve probably heard countless business coaches tell you that in order to succeed online, you need to have a niche. And it’s true. The online market is flooded with generalists. You need to stand out.


But how do you know that your niche idea “has legs”? How do you know that there is even a market of people who would hire you to help them? How do you know that you aren’t going to waste time and resources building a brand that nobody cares about?


Today we are going to meet Kirsten Smith whom I think has a great story to tell about how she chose her coaching niche and the steps she took to validate her idea before going on to success.

If you are trying to build a brand and reputation as an expert in your teaching or coaching niche, one of the most important things you can do is create content.


By writing, videoing, or recording your thoughts for the world, you are positioning yourself as an authority who your ideal clients will turn to for help.


But producing content isn’t easy.


How do you generate ideas for new content?


How do you overcome “writers block”.


How do you create original material that engages your readers and doesn’t put them to sleep?


In this podcast, we hear from professional content writer, Cheri Gipson. She gives advice on how to tackle those challenges and more.