Branding your Nation and Culture Grassroot Diplomat Talks
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- Regierung
Countries are misrepresented through perpetual negative stereotypes and the media controls perceptions. How can governments take more control on their self-image and what impact will more proactive branding strategy have on the people?
Countries are misrepresented through perpetual negative stereotypes and the media controls perceptions. How can governments take more control on their self-image and what impact will more proactive branding strategy have on the people?