Built//Tell with Mike Liguori

Live Your Truth Media
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Are you a creator, founder, or storyteller looking to unlock the psychology behind truly impactful content? Welcome to Built // Tell, where I break down the strategies and storytelling techniques that drive high-performing podcasts and long-form media. With experience producing branded shows, video series, and commercials for Salesforce, Toyota, Huffington Post, T-Mobile, and more, and writing episodes voiced by Alec Baldwin and Jeffrey Wright, I’m here to share the frameworks that fuel audience connection and growth. Each episode dives into: Content Psychology: Learn why certain narratives compel listeners and how to craft stories that resonate. Proven Frameworks: From structuring your audio to developing a powerful hook, discover processes used by top brands. Real-World Examples: See how big names in podcasting and long-form media bring ideas to life, and adapt their tactics to your own projects. Whether you’re launching your first podcast, scaling a personal brand, or simply want to deepen your connection with followers, Built // Tell offers actionable insights, creative inspiration, and step-by-step guidance. Subscribe now on Apple Podcasts or Spotify and let’s create content that truly connects and converts. Connect with Mike on Instagram: https://www.instagram.com/mike.liguori/ Create a premier podcast with our team that builds an audience of loyal customers at https://www.liveyourtruth.media/

  1. 19. AUG.

    AI in Business: Opportunities, Risks & The Future of Human Creativity with Alex Smith

    In this episode of Built To Tell, Mike sits down with Alex Smith to explore the rapidly evolving world of Artificial Intelligence and what it means for entrepreneurs, business owners, and society at large. We dive into: The explosive growth of AI—from AGI to the age of AI agentsHow AI is reshaping human behavior, creativity, and even brain healthWhy people are replacing Google search with ChatGPT, Grok, and PerplexityWhat Large Language Models (LLMs) really are and how they functionThe opportunities and risks of Artificial Superintelligence (ASI)Why we may already be in the “Golden Age” of AI for business ownersHow AI is freeing entrepreneurs from repetitive tasks so they can focus on creativity and human connectionPractical ways AI can help build community, enhance customer relationships, and streamline business operationsAlex’s company, Integronn, and how they’re helping founders automate, scale, and even acquire businesses with AI If you’re a business owner wondering how to implement AI into your work—or if you just want to better understand how AI is shaping our future—this is a conversation you won’t want to miss. 🔗 Learn more about Integronn: https://www.instagram.com/integronn https://www.integronn.com/ Built To Tell explores the stories, tools, and ideas shaping our future—helping entrepreneurs and creators make meaningful impact. Don’t forget to subscribe and hit the 🔔 so you never miss an episode!

    37 Min.

  2. 12. AUG.

    Can You Make More Money Without Working Harder? Here’s How Nicole Cron Did It.

    Tired of the hustle? Discover how Nicole Cron built a 7-figure business by shifting her beliefs around money and ditching burnout. Learn how alignment, not grind, is the real key to wealth. What You’ll Learn in This Episode: Why chasing money through hard work leads to burnout and what to do insteadHow your money beliefs are shaping your income (and how to change them)The difference between money energy and strategyNicole’s journey from broke and burned out to aligned and abundantHow to grow a business from joy, not survival The Truth About Money: Energy vs. Effort The idea that “hard work equals more money” has left countless entrepreneurs stuck in cycles of burnout and frustration. In this episode of Built to Tell, Mike sits down with Nicole Cron, co-founder of My Aligned Purpose, who shares a radical shift: you can make more money by changing what you believe—not working longer hours. Nicole breaks down how money is just energy, and your beliefs are either attracting or repelling it. She dives into her journey from overworked teacher drowning in credit card debt to conscious entrepreneur running a 7-figure business. Alongside her business partner Kayla, Nicole helps women elevate their financial floor by raising their inner standards and aligning with their worth. From belief reprogramming to the power of identity and the dangers of over-tracking your money, Nicole delivers a masterclass in wealth energetics. If you’re tired of spreadsheets and ready for flow, this conversation will change how you think about abundance. Ready to change your money story? Subscribe, leave a review, and share this episode! Listen & Learn More: Podcast: https://myalignedpurpose.com/podcast Freebie: https://myalignedpurpose.com/fow Instagram: https://instagram.com/myalignedpurpose Website: https://myalignedpurpose.com

    49 Min.

  3. 5. AUG.

    Virality is a Trap: Why Views Don’t Equal Success

    Chasing virality won’t build your business. Learn why views don’t mean what they used to—and what really drives growth online. 👉 Hit subscribe for more mindset-shifting creator strategies! What You’ll Learn in This EpisodeThe false promise of viral views (and why they rarely lead to sales)The metrics that actually matter on YouTube in 2025How focusing on trust over virality builds real, lasting impactThe difference between attention and genuine engagementThree practical steps to shift from chasing views to creating meaningful content In this episode of Built to Tell, host Mike Ligouri dives into Mindset Shift #4: Virality is a Trap. So many creators, coaches, and business owners believe a viral video is the golden ticket to success. But views are just numbers if they don’t build connection, trust, and long-term relationships with your audience. Mike breaks down why chasing virality is a losing game, why metrics like watch time, retention, and engaged views matter far more, and how you can start focusing on depth instead of width in your content strategy. If you’ve ever wondered why your viral clip didn’t bring customers knocking—or how to actually turn views into real impact—this episode is your wake-up call. If this episode hits home, don’t forget to: Subscribe for more content strategy and creator mindset tips Share this with a friend or creator who needs to hear this Links & Resources:🎙 More Built to Tell episodes: https://www.youtube.com/@mikeliguori  📩 Connect with Mike on Instagram: @mike.liguori

    12 Min.

  4. 29. JULI

    If You Wouldn’t Watch Your Own Show, Why Should Anyone Else?

    Be honest about your content’s quality—would you watch it? Subscribe now to level up your creator mindset! What You’ll Learn Why most creators overestimate their show's appeal.How poor production sabotages audience trust.The essential ingredients: hooks, tension, and payoff.Why shorter, sharper episodes often win.A step-by-step guide to making your show actually watchable. If you wouldn’t watch your own show, why should anyone else? In this punchy solo episode, Mike Liguori breaks down one of the most overlooked but critical parts of the creator mindset: self-awareness. Too many podcasters and video creators believe their message is enough—but fail to deliver it in a format that's visually and emotionally engaging. From low-budget visuals to flat storytelling, Mike calls out the blind spots holding creators back. But he also offers a path forward—starting with a better hook, adding meaningful tension, and delivering a real payoff. Whether you're filming on your phone or producing a full YouTube series, the goal is the same: make something worth watching. This episode is your wake-up call to stop coasting and start creating intentionally. Mike also shares practical gear tips and content strategy hacks to help you produce better episodes immediately—because high-quality storytelling builds high-trust audiences. Enjoyed this insight? Subscribe to Built To Tell and hit that notification bell. Comment below—what’s your biggest content blind spot? Links & Resources 🎥 Mike’s Gear Picks: https://www.amazon.com/shop/mike.liguori/list/3KCDMJF52THM7?ref_=cm_sw_r_cp_ud_aipsflist_CMM95XQNV82J2XR1TSNB_1| 📘 Free Guide to Fix Your Podcast: https://marvelous-originator-4601.kit.com/aedb1a043b 📺 More from Built To Tell: https://youtube.com/@BuiltToTell

    13 Min.

  5. 21. JULI

    The Creator’s Mindset: Why Consistency Is the Real Growth Strategy

    Discover why consistency is the secret weapon for content creators. Subscribe now to start mastering your creative rhythm! What You’ll Learn: The true purpose of consistency in content creation.How rituals and routines improve creative output.Strategies to build momentum with podcasting and YouTube.How to theme your content for long-term growth. Consistency isn't just about posting more—it's about learning faster, creating better, and building a brand with intention. In this episode of Built To Tell, host Mike Liguori shares how embracing consistent content creation reshaped his podcasting journey. He dives into the mindset shift needed to move from procrastination to production—and how creators can stay motivated even when results are slow. Drawing from personal struggles and wins, Mike explains why consistency is critical not only for the algorithm but for your skill development. You'll learn how to build rituals that drive output, why planning your content thematically can save you time, and how consistent reps lead to creative mastery. This episode is a must-listen for any creator seeking clarity, confidence, and long-term growth. Want more episodes like this? Subscribe, leave a review, and share this with a fellow creator who needs motivation today. Website: liveyourtruth.media   Instagram: https://www.instagram.com/mike.liguori/

    13 Min.

  6. 15. JULI

    From Hobby to Brand: Treating YouTube Like a Business Asset

    You are a brand with a camera—not just a content creator. 🎯 Learn how to turn YouTube into your digital storefront. Subscribe now! What You’ll Learn: The first mindset shift in The Creator’s Mindset mini-seriesWhy YouTube should be treated like a business, not a hobbyHow to go from “just posting” to building long-term brand authorityTips for entrepreneurs to grow on YouTube step by step In this opening episode of The Creator’s Mindset—a special mini-series within the Built to Tell podcast—Mike Liguori delivers a crucial wake-up call to creators and solopreneurs: if you're just uploading content without intention, you're treating YouTube like a hobby—and that needs to change. Mike dives deep into why YouTube is far more than just a video platform. It’s a search engine, a trust-builder, and most importantly—a digital storefront for your business. Whether you're an entrepreneur, podcaster, or personal brand, treating YouTube like a business asset can open the door to real growth, meaningful relationships, and monetization. This episode is all about helping you make that leap—from creator to brand. You'll learn how to position yourself with purpose, create high-impact content, and set up your channel to reflect your authority. Stop throwing up random videos and start thinking like a business owner with a powerful tool at your fingertips. 🎯 Subscribe now for more Creator to Brand YouTube transformations! 💬 Leave a comment: What's the biggest mindset shift you're making? Links & Resources: Work with Me: https://liveyourtruth.media/ Follow me on Instagram: https://www.instagram.com/mike.liguori/

    8 Min.

  7. 8. JULI

    How to Keep Your Audience Engaged: A Proven Podcast & YouTube Storytelling Strategy

    Want to keep your audience watching from start to finish? Learn the hook storytelling framework that top creators use to retain viewers and build trust. Subscribe now! Mike answers a listener’s burning question: “How do I keep people watching until the end?” Using his proven hook storytelling framework, Mike outlines how to transform your videos and podcasts into journeys that viewers don't want to abandon. He introduces a three-part structure—Hook, Quest, Takeaway—to move beyond clickbait and create substance-driven content. From defining a compelling “quest” for your viewers to delivering an actionable “takeaway,” this episode is packed with storytelling techniques for podcasts and long-form content. Whether you’re competing for clicks on YouTube or crafting narratives in health and wellness, Mike shows you how to create valuable podcast content that resonates, educates, and drives deeper relationships. Learn how to build audience retention by thinking like a guide—not a broadcaster. Subscribe now to master the hook storytelling framework and increase audience retention on every video! Enjoyed this episode? Leave a review and follow us for more deep dives into unforgettable content strategies! Links & Resources: Work with me: liveyourtruth.media Follow Mike on Instagram: https://www.instagram.com/mike.liguori/

    9 Min.

  8. 1. JULI

    How to Start a YouTube Channel with ZERO Experience

    Want to launch your YouTube channel but feel overwhelmed? Get 3 easy steps to start confidently—no fancy gear or editing needed. What You’ll Learn: • Why you need a YouTube-first mindset—not audio-first • How to craft compelling titles that get clicks • The secret to consistency that YouTube rewards • Tools to research audience demand and video ideas • Tips for beginner podcast creators going visual If you're a content creator, podcaster, or total beginner wondering how to start on YouTube, this episode is for you. Host Mike Liguori answers a listener question: What’s your advice to someone who knows nothing about YouTube but wants to start? Mike breaks it down into three simple but powerful tips. He also shares practical tools like AnswerThePublic.com to discover what your audience is searching for and how creators like MrBeast plan thumbnails and titles before filming. This is an essential guide for new YouTubers who want to grow with intention and strategy—without burnout. 🔔 Subscribe for weekly YouTube growth tips! Links & Resources: 🌐 Website: https://liveyourtruth.media 📸 Instagram: https://www.instagram.com/mike.liguori/

    8 Min.
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Info

Are you a creator, founder, or storyteller looking to unlock the psychology behind truly impactful content? Welcome to Built // Tell, where I break down the strategies and storytelling techniques that drive high-performing podcasts and long-form media. With experience producing branded shows, video series, and commercials for Salesforce, Toyota, Huffington Post, T-Mobile, and more, and writing episodes voiced by Alec Baldwin and Jeffrey Wright, I’m here to share the frameworks that fuel audience connection and growth. Each episode dives into: Content Psychology: Learn why certain narratives compel listeners and how to craft stories that resonate. Proven Frameworks: From structuring your audio to developing a powerful hook, discover processes used by top brands. Real-World Examples: See how big names in podcasting and long-form media bring ideas to life, and adapt their tactics to your own projects. Whether you’re launching your first podcast, scaling a personal brand, or simply want to deepen your connection with followers, Built // Tell offers actionable insights, creative inspiration, and step-by-step guidance. Subscribe now on Apple Podcasts or Spotify and let’s create content that truly connects and converts. Connect with Mike on Instagram: https://www.instagram.com/mike.liguori/ Create a premier podcast with our team that builds an audience of loyal customers at https://www.liveyourtruth.media/

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    Live Your Truth Media
  • Jahre aktiv
    2021 - 2025
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    Built//Tell with Mike Liguori