Ethiopia 2 - Jimma, Coffee Travel and Coffee Marketing Sweet Maria's Coffee

I am in the larger town of Jimma, I think the euphoria of returning to the dirt roads of Ethiopia wore off a bit. It was probably all the dust. Feeling a bit drained, but still happy to be back in Ethiopia, I reflect a bit on coffee travel. I have always had a problematic relationship with using coffee travel to sell coffee, to create marketing material. But in the end I feel coffee can be a pretty straightforward product, and that’s not bad at all. I was going to skip including this one honestly, but decided to keep it in the end.