Google Shopping Actions, One-result Searches, & Google Lens: Digital Buzz, 03/22/2018 Taking CTRL! The IT & Digital Marketing Podcast

The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike

This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool.

Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45)
Lance and Anthony springboard from Google’s latest Shopping Actions feature into the development, implementation, audience, and usability of similar voice-enabled shopping platforms.
00:12 – How Google Shopping Actions works
01:12 – Lance dispels initial confusion surrounding Google Shopping Actions (it’s a PPC feature!)
01:36 – Beta testing phase: who is participating and their results (Target, 1-800 Flowers and others)
03:06 – The way “How-to”, “Where to”, and similar queries influenced the development of search queries
03:38 – Curiosity about voice search transitioning into the retail space
04:08 – The “frictionless” experience and voice shopping
05:40 – Voice shopping 10 years from now vs. today
06:50 – Demand and who should be excited about voice-enabled shopping

Google’s One-result Search Trial (07:46 – 11:21)
For better or worse, Google is always testing things. We support these initiatives because trial and error is the only way to move forward. In this segment, the guys discuss what happened during Google’s latest experiment: One-result search.
08:20 – Why Time Magazine took a hit
08:40 – Lexical semantics and other early bugs
10:30 – The critical role of intent in this and similar developments

Google Lens & Photo Recognition (11:22 – 16:41)
Very few people realize that Google Images is the second-most popular search engine. In fact, it generates more search volume every day than Bing, Yahoo, and others. In this segment, the guys discuss Google’s photo recognition beta testing and how it will benefit business (especially small businesses) in the very near future.
11:22 – How Anthony became interested in photo recognition search technology
12:00 – Rollout and availability
12:17 – Why it’s important
12:55 – How photo recognition searches work
13:36 – Where photo recognition technology is headed
14:35 – Google Images is #2 and how great this technology’s potential actually is
16:10 – Take a look for the photo recognition app if you have an iOS or an iPhone!

See you Next Time!