Dive Club 🤿

Ridd

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Dive Club 🤿

Where designers never stop learning 💪 Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more. You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

VOR 3 STD.

Phi Hoang - Creativity, Midjourney, and the future of brand design

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang. So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at: Phi’s creative process with MidjourneyWhy Perplexity thinks of the brand in “seasons”Phi’s tool stack for creating marketing videos with AIBehind-the-scenes of how Phi stumped the founder of MidjourneyWhy Perplexity cares about creative consistency > visual consistencya lot more Phi referenced the episode with Henry Modisett the Head of Design at PerplexityMike Smith from Smith & Diction is who Phi collaborated with on the initial brand identityPhi uses Midjourney for image creationHe also mentioned Runway, Luma, and Krea for video work.

48 Min.
VOR 2 TAGEN

Storytelling masterclass for designers 💡

It doesn’t matter how good your designs are if they never get built. So this episode breaks down specific tactics you can use to become a better storyteller and get people excited to build your ideas. Michael Wandelmaier (former Head of Design at Metalab): https://www.dive.club/deep-dives/michael-wandelmaier Gavin Nelson (designing the Linear mobile app): https://www.dive.club/deep-dives/gavin-nelson Ian Wharton (storytelling coach): https://www.dive.club/deep-dives/ian-wharton Kathy Zheng (head of design at Optimism): https://www.dive.club/deep-dives/kathy-zheng Yuan Wang (head of design at Maven): https://www.dive.club/deep-dives/yuan-wang Alex Cornell (design lead for Gen AI at Meta): https://www.dive.club/deep-dives/alex-cornell Noam Segal (senior research leader): https://www.dive.club/deep-dives/noam-segal Femke (design lead at Gusto): https://www.dive.club/deep-dives/femke Gabe Valdivia (independent designer): https://www.dive.club/deep-dives/gabe-valdivia Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub

13 Min.
20. NOV.

Joey Banks - Designing your career path

A little over a year ago, Joey Banks and I were DM’ing each other in Slack about leaving our W-2 jobs and going independent. So this week’s episode is a reflection on his journey working for himself and it’s as human and relatable as any conversation I’ve ever had on this show. We go deep into: Managing your pipeline of clientsCreating a personal knowledge system in NotionFinding companionship as an independent designerStructuring your schedule and maintaining momentumCommunicating your services and pricing yourself effectivelyDealing with uncertainty and all of the unknowns in your first yeara lot more Get a special offer on Joey’s “Level Up with Figma” courseJoey’s Baseline website and newsletterPaul Millerd’s “Pathless Path” book and his episode on Lenny’s podcastJoey mentioned Oliur’s episode as one of his favorite YouTube creatorsHe also mentioned Stephen Robles YouTube channel

52 Min.
18. NOV.

Time to rethink design systems 💡

The pendulum has swung too far with design systems. Somehow they’ve become synonymous with scale. But I believe they’re the perfect first step for startups. So this episode looks at stories from Perplexity and Cron to reframe design systems as the key to speed in the early days. Henry Modisett (Head of Design at Perplexity): https://www.dive.club/deep-dives/henry-modisett Raphael Schaad (founder of Cron / Notion Calendar): https://www.dive.club/deep-dives/raphael-schaad Brad Frost (author of Atomic Design): https://www.dive.club/deep-dives/brad-frost

9 Min.
13. NOV.

Dessn - The missing tool for product designers

After writing a viral article called “The Missing Tool” I was fortunate to meet Gab and Nim who are the co-founders of a startup called Dessn. Dessn is a new way to ship design changes without having to write code. Their extension overlays a Figma-like interface on your live web app so designers can easily make changes. Their AI then writes the code and pushes it to your Github. That means designers can now contribute directly to production. Over the last few months we’ve had regular jam sessions about the future of design tooling, how AI impacts software creation, and everything in between… These jam sessions have been some of the most inspiring conversations I’ve had this year. So this week’s episode is a way to loop you in on some of those conversations. We go deep into: The future of design systems with AICrafting a product strategy in today’s landscapeNavigating the idea maze as an early stage founderWhat it means to have an “AI native” product strategyHow the flattening of the talent stack impacts designersWhy Nim was so inspired by the head of design at UnsplashWhat “taste” looks like when operating as a creative directora lot more Check out the Dessn websiteNim mentioned V0.dev as a way to create software (also might like Meng To’s recent episode)The short story Library of BabelStudio Ghibli animation studiosGraza olive oil as an example of what a strong brand looks like in a commoditized product line

49 Min.
11. NOV.

7 mental models for designing AI products 💡

Over the last few months, I’ve interviewed the people designing cutting edge AI products like Perplexity, Claude, Dot, Humane, Visual Electric, and more… During that time I’ve created a running list of all the metaphors and mental models they’ve used to explain what it’s like. So this episode breaks down 7 mental models for designing AI products. Maggie Appleton (Design engineer at Normally): https://www.dive.club/deep-dives/maggie-appleton Henry Modisett (Head of Design at Perplexity): https://www.dive.club/deep-dives/henry-modisett Joel Lewenstein (Head of Product Design at Anthropic): https://www.dive.club/deep-dives/joel-lewenstein George Kedenburg III (Designer at Humane): https://www.dive.club/deep-dives/george-kedenburg-iii Colin Dunn (Co-founder of Visual Electric): https://www.dive.club/deep-dives/colin-dunn Jason Yuan (Co-founder of Dot): https://www.dive.club/deep-dives/jason-yuan Chapters 0:00 AI as an organism we grew 1:49 AI as the middle of a field 6:24 AI as a chef in a kitchen 7:37 AI as a new child 8:42 AI as a new material 10:20 AI as the meat of our design deliverable 12:11 AI as electricity

13 Min.
6. NOV.

Meng To - How to build your ideas with AI

One of the most impressive things I’ve seen a designer make all year is Meng To’s Dreamcut. It’s the perfect example of what it looks like to transition from traditional designer to builder 💪 So if you’re interested in becoming a designer who ships then this is the episode for you. Meng gives a highly practical breakdown of what it looks like to go from 0 to 50,000+ lines of code as a designer. And Meng is the perfect person to onboard you into tools like Claude and Cursor because he’s spent 10+ years teaching designers how to code through Design+Code. So in this episode we go deep into: Meng’s tech stack and go-to AI toolsHow to fine-tune visual details in codeThe secret to an effective first 10 promptsHow to find the perfect first project to buildHow much code you need to know to build with AIWhat parts were easier/harder than Meng expectedWhy Meng considers Claude the newest design toola lot more… Meng uses Claude + Cursor to build his ideasMeng’s original .svg pattern product that he build to get startedMeng’s new Dream Cut editorMeng previously used Screen Studio (which is awesome), CapCut, and Eleven Labs for videosAI typically uses TailwindCSS (Meng also mentioned the Shadcn component library)Meng also mentioned V0 and Bolt as alternatives to ClaudeScratch is visual programming for kids

51 Min.
4. NOV.

How Airbnb is bringing soul back to their design 💡

Airbnb is making 3 big design investments to bring soul back to the app. So this episode pulls from interviews with their VP of Design, Teo Connor, and prototyping specialist Janum Trivedi. Learn why Airbnb is investing in 3D, motion design, and leaders who still have their hands in the clay. Teo Connor (VP of Design at Airbnb): https://www.dive.club/deep-dives/air-bnb Alex Schleifer (former Chief Design Offer at Airbnb): https://www.dive.club/deep-dives/alex-schleifer Janum Trivedi (prototyping specialist at Airbnb): https://www.dive.club/deep-dives/janum-trivedi

10 Min.

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Where designers never stop learning 💪 Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more. You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

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