The ikario Podcast: human thriving in the modern world Shane Melaugh

How We Create Our Courses and Launch Them
#marketing #coursecreation #creator



What questions do you have about doing your own course launch?


Chapters
00:00 - Intro + What We've Actually Done Ourselves
01:46 - BIGGEST MISTAKE Everyone Makes in Launching Their Course
04:08 - How to Create Your Course With Your Audience
06:01 - How I Created the Focus&Action Productivity Course
07:02 - How to Get Your Audience to Tell You What Course to Make
10:10 - How I Turn My Audience's Problems into Winning Offers
13:59 - Everyone Has This Problem & How to Overcome it
18:57 - Pillar #1 - Understand Your Audience & Their REAL Problems
21:10 - Different Launch Methods & Basic Principles of Course Launches
26:05 - The Intention Behind Your Course Launch Matters
30:33 - KLT + Abundance Mindset + Helping People
32:03 - Never Be Desperate, Have The Celebrity Frame
37:37 - Do It YOUR Way & Find The Overlap With What Works
40:31 - Have a System for Capturing Testimonials
42:26 - Get Testimonials Before You Even Launch Your Course
45:01 - Social Proof & Testimonials are KING
49:11 - How Much Do Techniques, Tactics & Strategy Matter?
54:53 - Examples of How We Did Different Course Launches
56:01 - What Questions Do You Have For Us?
57:33 - Be OK With Knowing That You're Not Perfect



Email us at hello@ikario.com if you have questions about How to Do a Course Launch


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In this episode, we delve into our content creation system, emphasizing the importance of generating and validating ideas while ensuring alignment with audience interests.

Join us as we navigate the challenges of standing out in a saturated content landscape, discuss the significance of audience engagement, and share tips on overcoming perfectionism in your content creation journey.

Key Topics

Systematic Approach to Content Creation:
Learn about the need for a systematic approach and discover how low-cost Facebook ads can be valuable tools for idea validation.

Standing Out in a Saturated Landscape:
Explore strategies to stand out in a crowded content space and understand the importance of refining content ideas through audience engagement.

The 80% Rule:
Overcome perfectionism by focusing on critical elements like storytelling and emotional appeal, adhering to the 80% rule.

The 20% Rule:
Prioritize impactful aspects such as clarity, emotional appeal, and storytelling, and learn how they contribute to successful content creation.

Discover the benefits of producing content in rounds of 10 for evaluation and improvement. We emphasize the importance of strategic execution, building authority, and engaging your audience.

Join the 21 Day Content Creation Challenge:

To facilitate your improvement, we present a three-week content creation challenge. The goal is to produce five short-form content pieces per week. You will receive the content blueprint system, recipes, and strategies to overcome barriers, build momentum, and establish a personal brand.
The challenge kicks off in the first week of December, concluding just before the last week of the month.

Challenge Highlights:

Content Blueprint System: Receive a comprehensive system, including recipes and strategies for effective content creation.

Accountability and Feedback: Overcome content creation barriers with accountability and feedback, fostering rapid idea validation.

Bonuses: Early sign-ups enjoy bonuses such as a strategy call and a Facebook ads masterclass.

Embark on this transformative journey to enhance your content creation skills and make a meaningful impact. Visit https://focusandaction.com/content to sign up for the three-week challenge. Let's create compelling content together!


Previous Episodes:
1 - https://youtu.be/v8JHmy5JegE
2 - https://youtu.be/nAz5WTB-8tI

Chapters
00:00 - Validating your content ideas
02:35 - Low Cost Facebook Adverts
06:00 - How to find headlines
08:11 - Talking to People
14:00 - What do people care about
16:00 - I'm not good enough
20:00 - Identify the 20% that matters
22:17 - Get off the endless hamster-wheel
25:42 - Strategic Execution
32:24 - Importance of Feedback
35:53 - 21 Day Content Challenge
43:12 - focusanndaction.com/content


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Get 3x Free Content Recipes: https://focusandaction.com/recipe
Previous Episode:    • Content Consistency while Successfull...  

🚀 Unlock the secrets to explosive content growth! 🚀

Join us in this insightful discussion where we share our journey as content creators, revealing strategies that led to massive follower gains (from scratch) in diverse niches. Learn about organic community building, the power of personal branding, and the successful of content creation experiments.

Discover the SSC model (Strategic, Sufficient, and Consistent) for content marketing success and explore the challenges of consistent content creation. The SSC Model:    • The 3 Keys to Achieving Your Goals  

00:00 - Grow your Brand with Content Fast
03:57 - Personal Brand Videos create Authority
06:10 - The SSC Model: Sufficient & Consistent
09:41 - A Lack of Strategy
14:08 - Strategy 1: Relative Positioning A
19:42 - Strategy 1: Relative Positioning B
22:22 - Content Recipes
27:58 - Strategy 2: Systematic Improvement
30:04 - (1) Focus on the Essentials
33:51 - (2) Self Review
40:40 - (3) Get Feedback
43:04 - The Content BluePrint

🔑 Key Takeaways:
- Importance of personal branding in content creation.
- Leveraging video content for authority.
- Crafting a unique voice and standing out in your niche.
- Content recipes for structured creation, featuring the "I tried X" approach.
- Adapting to trends and influencing them as you gain authority.
- Systematic improvement: Focused efforts, essentials, and constructive feedback.
- Building a backend for business success without a full-time commitment to content.

The SSC Model:    • The 3 Keys to Achieving Your Goals  
Get 3x Free Content Recipes: https://focusandaction.com/recipe

🎙️ Dive deep into the world of content creation with insights on contrarian vs. aligned positions, avoiding generic content with ChatGPT, and positioning within your niche. Uncover the systematic Content Blueprint we have used several times for content creation success and gain practical tips for overcoming obstacles.
Don't miss out on this guide to strategic and impactful content that resonates with your audience! 🌟
#contentcreation #DigitalMarketing #YouTubeSuccess #PersonalBranding


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Get the Focus 90 Protocol: https://focusandaction.com/f90/
Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg

In this podcast episode, we explore the art of maintaining consistent content creation and the common fears that hinder this process. Shane, drawing from his extensive experience in content creation, shares valuable insights, including his recent successful venture that kickstarted with daily content on TikTok, resulting in a substantial and engaged audience.

The primary message is clear: consistent content creation yields desired outcomes. The episode delves into the prevalent fear that often hampers people from creating content regularly, frequently stemming from perfectionism. Overcoming this fear is as simple as starting with daily publishing. Tune in for a thought-provoking conversation on the significance of consistent content creation in reaching your objectives.

00:00 How to create Content Consistently
02:07 The Fear of Creating: Perfectionism
03:38 Why "Publish Daily" is a Solution
06:11 Overcoming Resistance to Shorts
08:25 Short Form Media Strategy (Video & Writing)
14:41 Imposter Syndrome
20:00 Follow a Recipe
23:27 Batch your Process
28:29 Commit to Bad First Drafts
31:09 Constraints & Creativity
33:09 The 80% Rule
37:05 Repetition of Ideas
38:34 Content: The Infinite Game
40:41 The Skill Creates the Outcome

Get the Focus 90 Protocol: https://focusandaction.com/f90/

Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg


Visit our website: https://ikario.com/


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F90 Protocol Free Training: https://focusandaction.com/f90
Want help Goal Setting? Sign up for a Free Coaching Call: https://focusandaction.com/gameplan/

We've been getting a many questions about time management, lately. And it's no wonder, really. We live in an overwhelming world where everyone receives far more input than they can possibly handle. And so we end up with too much to do, repeatedly arriving at the end of the day wishing for more hours.

In this episode, we delve deep into the heart of the matter, exploring the misconception that time management is solely about scheduling and time-boxing. Rather, it's about setting priorities, learning to say no, and managing your personal energy levels.

Join us as we challenge the typical, surface-level solutions often found on YouTube and elsewhere, and instead, aim to address the core issue behind time management challenges. We're here to provide you with practical insights and strategies to help you reclaim control over your time and find the balance you seek.

Resources & links:
F90 Protocol Free Training: https://focusandaction.com/f90
Book 1 - No More Mr. Nice Guy by Robert A. Glover
Book 2 - Not Nice: Stop People Pleasing by Aziz Gazipura
Book 3 - Slaying Your Fear by Adam Smith
Book 4 - The Almanack Of Naval Ravikant by Eric Jorgenson


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What's the secret to getting seemingly impossible amounts of work done in just a few weeks? Many times, I've built my businesses on my ability to do exactly that: creating and launching an entire online course business in under a month. Replacing myself with a brand new marketing team in record time. Or testing a new market and gaining an audience of 100K+ in under 3 months...



What all of these have in common is that I compressed the work most people would need months or years to complete into just weeks. And I did it without sacrificing my health and without risking burnout.



Today, I'm sharing the exact protocol I use to make this possible. If you want to experience this HyperProductive Sprint with me, first hand, check out the links in the show notes here: https://ikario.com/hyperproductive-sprint/


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Send in a voice message: https://podcasters.spotify.com/pod/show/ikario/message