Lancaster University Marketing Podcast Series Lancaster University Management School

This podcast will introduce you to the world of consumer behaviour offering discussion of the consumption of kitsch. What is kitsch? Do we love it or hate it? You will learn about the history, etymology and theories of kitsch, unravelling why we consume kitsch and why kitsch allures us as consumers. Oh yeah! And you will learn a little about garden gnomes along the way too 😉! So sit back, relax and get ready to consume some kitsch. Enjoy!


Dr. Leighanne Higgins is a Senior Lecturer in Marketing at the Lancaster University Management School. She teaches (advanced) Consumer Behavior on undergraduate and postgraduate Marketing degree programs and researches questions at the intersection of consumer behavior, religious practices and disability access barriers to the touristic marketplace.

What is the role of Marketing during the Covid-19 pandemic? How has the pandemic transformed our use and creation of consumption spaces? Josiane Fernandes invites you to reflect on the role of Marketing during the times of the pandemic and the need to actively engage in critical and innovative thinking.


Josiane Fernandes is a Lecturer in Marketing at Lancaster University Management School. She teaches on modules such as Introduction to Marketing, Business-to-Business Marketing and Strategic Marketing.  

What do Nike, Volkswagen, Facebook, BP, Tiger Woods and Justin Bieber have in common? Join Dr. Felix Martin to find out. Dr. Martin invites you to jump into the shows of big corporations and consumers to explore key questions unlocking ethical dilemmas in marketing. What is moral licensing? How do we get companies to behave better? 


Dr. Felix Martin is a lecturer in Marketing at Lancaster University Management School. He teaches Global Marketing Management and researches questions at the intersection of ethics, sustainability and consumption behaviour.