Liquidicast Liquiditeam GmbH

Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one.

It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain.

Topics included:
2:27-How did Alex end up at BVB
12:28-How sports is the connector of people globally
18:10-Sports marketing and funnel awareness
24:19-How to reach fans, engage with them, and make it organic
37:30-Younger Audiences and fan journey changes
41:50-User research and understanding the interest of your fan base
48:50-How does Alex view web3
52:25-Web3 means decentralization and decentralization can be a risk
56:30- The key challenge in digitalization is converting fans from social media
56:55-A bit about our partnership with the BlackYellow app and Unyfy
1:02:00-Main benefits Borussia Dortmund sees with web3.
1:18:35-Alex's core goal at BVB

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Things we mentioned in this episode:
Our new site:⁠ https://unyfy.io/⁠
The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/
Unyfy podcast: https://unyfy.io/podcast/
Alex on LinkedIn: https://www.linkedin.com/in/alexander...
Alex on Twitter: https://twitter.com/amuehl
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🔗 More from Liquiditeam & Unyfy
⇛ Website: ⁠https://www.liquidi.team⁠
⇛ Discord: ⁠https://bit.ly/LTdscrd⁠
⇛ Twitter: ⁠https://twitter.com/liquiditeam⁠
⇛ Instagram: ⁠https://www.instagram.com/liquidi.team⁠
⇛ LinkedIn: ⁠https://www.linkedin.com/company/liqu...
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👨‍🍳 Your Hosts
⇛ Thomas on Twitter: ⁠https://twitter.com/thomase⁠
⇛ Thomas on LinkedIn: ⁠https://www.linkedin.com/in/thomaseuler⁠
⇛ Ron on Twitter: ⁠https://twitter.com/RonJaradat⁠
⇛ Ron on LinkedIn: ⁠https://www.linkedin.com/in/ronjaradat

Neil Zhang is the CEO and founder of Frontrunner, the first zero gas fee, decentralized sports prediction market built on blockchain.
Neil Zhang jumped on the Liquidicast this week to talk about his origin story with Frontrunner, the web3 sports betting landscape, regulatory hurdles, and much more.
This was a cool episode as Neil brings some really top notch insights into both prediction markets as well as blockchain. Neil was extremely knowledgable about the industry and should be a mainstay in the industry for years to come.
About Frontrunner
Frontrunner is a decentralized sports prediction market where users can buy shares of sports propositions and trade them like they would stocks. Unlike traditional sportsbooks where users place a bet and wait, Frontrunner gives users full control over their portfolios, allowing them to dynamically buy and sell positions as the odds change. By leveraging the power of free markets and the blockchain, we create transparent markets and liquid positions to reduce counterparty risk and fundamentally change the way that people invest in their sports knowledge and beliefs.
Subscribe to our newsletter to get these episodes + more cool stuff
And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.
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🔗 More from Liquiditeam & Unyfy
⇛ Website: https://www.liquidi.team
⇛ Discord: https://bit.ly/LTdscrd
⇛ Twitter: https://twitter.com/liquiditeam
⇛ Instagram: https://www.instagram.com/liquidi.team
⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam
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👨‍🍳 Your Hosts
⇛ Jonas on Twitter: https://twitter.com/SLebur
⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158https://twitter.com/RonJaradathttps://www.linkedin.com/in/ronjaradat

We were thrilled to invite Nikola Sokolov onto the Liquidicast who is one of the Co-Founders of Influencers Club, a leading influencer marketing agency that specializes in matching web3 brands with high end influencers.



In this chat, we talk about influencer marketing, content creation, and advise to creators looking to succeed in the creator economy.



Nikola brings valuable insights from his time working with various top brands and had leveraged his creator economy newsletter into a successful agency.



Nikola on Social

LinkedIn | Influencers.club

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

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Things we mentioned in this episode:

Our new site: https://unyfy.io/

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🔗 More from Liquiditeam & Unyfy

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

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👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

Hey guys, 

We recently launched a new podcast titled: Ask a Creator Economist, where Ron, Thomas, and Jonas gather and answer the questions of aspiring creators.

We figured we'd publish episode 1 here on the Liquidicast to share it with your all.

You can find the Ask a Creator Economist here

Or find it on YouTube here

Try Unyfy to build a web3 community today!

With Unyfy, you can launch your own web3 application that fans will love. You can easily launch and distribute your own creator token, create premium content and experiences, drop NFT collections, and engage your fans with votings, AMAs, and more. At its core, the app is built to maximize the connection between you and your fans.

Happily used by Borussia Dortmund, Dennis Schroeder, and more.

Learn more here

Submit a question on Ask a Creator Economist

A podcast for creators, by creators. Join Ron Jaradat, Thomas Euler, Jonas Rubel, and special guests as we answer your most pressing questions about the creator economy.

Submit your questions here

Find us on Social

Twitter | YouTube

This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, dives into topics surrounding GenZ content viewing habits and we talk about the World Cup, influencers, and more.

A lot of these topics emerge from Thomas' recent white paper titled: Transforming Sports for the Digital Entertainment Age which explains how sports organizations can build successful digital products by examining the behavior of GenZ audiences.

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

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Things we mentioned in this episode:

Thomas' white paper

Our new site: https://unyfy.io/

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🔗 More from Liquiditeam & Unyfy

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

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👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, is centered around the idea of interoperability, regulatory hurdles, and a few other topics within the attention economy in web3

From around the 8-minute mark, we get into NFT regulations and a chat about securities. We then get back to some more interesting stuff around the 23-minute mark.

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

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Things we mentioned in this episode:

Thomas' recent article: 

https://www.forbes.com/sites/forbesbusinesscouncil/2022/11/10/why-big-companies-are-offering-web3-rewards/?sh=7f4b780c3e27

Our new site: https://unyfy.io/

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🔗 More from Liquiditeam & Unyfy

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

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👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat