Perpetual Traffic

Tier 11
  • 4,3 (26)
  • MARKETING
  • HALBWÖCHENTLICH
Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. VOR 1 TAG

    Part 2 - The 5 Step Formula to Determine Your nCAC

    Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI? Chapters: 00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off00:00:13 – nCAC? Yeah, You’ll Want to Know This00:01:51 – The Sneaky Costs That Could Sink You00:03:55 – Margin Showdown: Contribution vs. Gross00:05:49 – The nCAC Formula That Changes Everything00:15:48 – nCAC Danger Zones (Proceed with Caution!)00:20:19 – A Surprise You Didn’t See Coming LINKS AND RESOURCES: Episode 663: How to Make Your Present Better by Making Your Future Bigger10x Is Easier Than 2x by Dan Sullivan and Benjamin HardyTier 11Mongoose MediaTier 11 JobsPerpetual TrafficGet Your nCAC Calculation Guide Now!Marketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code traffic13 Tier 11 Data Suite

    29 Min.

  2. VOR 5 TAGEN

    DeepSeek Explained: What Marketers Need to Know

    AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overnight. But is this a real revolution or just overhyped tech drama? They’re comparing DeepSeek to the AI giants, letting us in on its jaw-dropping cost efficiency, and asking the big question: should marketers panic, pivot, or pop some popcorn and watch the chaos unfold? Chapters: 00:00:00 – The Rabbit Hole Begins: Perpetual Traffic Awaits00:00:30 – What on Earth is Deep Seek?00:01:11 – The Stock Market Earthquake You Didn’t See Coming00:02:21 – AI Revolution or Catastrophe? The Deep Seek Dilemma00:05:00 – Battle of the Bots: AI Heavyweights Face Off00:07:26 – Data Privacy Nightmares: Are You Safe?00:12:55 – Deep Seek Unleashed: The Future is Here00:16:44 – The AI Arms Race: Who Will Dominate?00:20:12 – Where Do We Go from Here? The AI Roadmap LINKS AND RESOURCES: DeepSeek - The Chinese AI That Crashed The MarketsDeepSeekHow Target Figured Out A Teen Girl Was Pregnant Before Her Father DidTier 11Mongoose MediaTier 11 JobsPerpetual TrafficGet Your nCAC Calculation Guide Now!Marketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeBy the NumbersConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite AdCritter for Agencies AppSumo - 13% off with code traffic13

    26 Min.

  3. 28. JAN.

    Part 1 - The 5 Step Formula to Determine Your nCAC

    In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this is the math that matters. Ralph compares finding your NCAC to searching for buried treasure, while Lauren reminds us that chasing vanity metrics like ROAS alone is as useful as an umbrella in a hurricane. Learn why NCAC is the North Star of scaling a business, how to measure it effectively, and what tools can make the process manageable. Ad platforms love to boast about their results but your bottom line—and how much it costs to add a new customer to it—never lies. As Lauren puts it: “Fake numbers might make you feel good, but they won’t pay your bills.” Chapters: 00:00:00 – Math That Matters: The Secret Ingredient for Scaling00:00:24 – NCAC: The Metric That’s Cooler Than ROAS00:01:42 – Why Calculating NCAC Feels Like Cracking a Cold Case00:02:42 – Scaling Secrets: Unlocking Business Growth with Math00:03:47 – The Real Cost of New Customers (No, It’s Not What You Think)00:06:10 – Lifetime Value: Measuring Love from Your Best Customers00:09:28 – Practical Math: When Numbers Lead to Dollars00:12:45 – Refunds, Returns & Regrets: Subtracting the Pain Points00:15:30 – Hidden Costs Unveiled: Shipping, Storage & Surprises00:18:05 – COGS: Decoding Cost of Goods Sold00:20:50 – Gross Profit: The Halfway Mark to True Success00:23:15 – Profit Checkpoint: COGS, Gross Profit, and What They Mean for You00:34:10 – A Special Perk for PT Fans: Wrap-Up & Surprise LINKS AND RESOURCES: Tier 11Mongoose MediaTier 11 JobsPerpetual TrafficGet Your nCAC Calculation Guide Now!Marketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeBy the NumbersConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 AdCritter for Agencies

    39 Min.

  4. 24. JAN.

    The #1 Secret to Spending Less and Making More on Amazon

    Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you.  Chapters: 00:00:00 - Welcome to Ralph and John’s World00:00:24 - A Feeder Strategy Unveiled00:00:39 - Data Secrets for Scaling Big00:01:23 - Cracking the Amazon Code00:02:35 - Numbers Don’t Lie: Tracking Sales00:03:19 - Behind-the-Scenes Breakdown00:04:15 - Live and In Action00:05:53 - Game-Changing Ad Revelations00:08:12 - The “Contribution vs. Attribution” Debate00:08:40 - The Brand Loyalty Puzzle00:11:12 - The Revenue Surge Experiment00:22:55 - Ad Fatigue or Audience Overload?00:33:16 - Spend Smarter, Scale Faster00:34:01 - Attribution Tools Face-Off00:34:14 - Unpacking GA4 and Wicked Reports00:35:18 - Redefining Spend-to-Revenue Success00:37:19 - Open Mic: Questions That Matter00:37:37 - Shopping Insights from Google00:39:27 - YouTube Ad Masterclass00:40:43 - A Deep Dive into YouTube Optimization00:44:54 - E-Commerce Data That Drives Strategy00:58:17 - PMAX + Feeder: A Winning Combo00:59:14 - Wrapping Up: Next Steps Revealed LINKS AND RESOURCES: Amazon Ads Myths Debunked: Spend Less, Earn More! | Tier 11 Live! - EP024Measurement and analyticsAmazon Seller Analytics: 10 KPIs to Track for a Winning StrategyTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

    1 Std. 5 Min.

  5. 21. JAN.

    Avoid This 1 Common Hiring Mistake at Your Own Peril

    Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you. Chapters: 00:00:00 - A Curious Start: Traffic, Goals, and Grievances00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier00:02:58 - Big Hurdles: The Struggles of Thinking Big00:03:46 - The Ultimate Quest: Hiring the Perfect Fit00:05:56 - Zoom Realities: When Interviews Get Surprising00:08:48 - Radical Honesty: The Secret Sauce in Hiring00:17:03 - Building Bridges: The Art of Trust at Work00:21:04 - Looking Forward: What’s Next on the Horizon LINKS AND RESOURCES: Virtual Boss by Ralph BurnsEpisode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your TimeEpisode 663 How to Make Your Present Better by Making Your Future BiggerTier 11 on YouTubeMarketing Performance IndicatorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 AdCritter for Agencies

    26 Min.

  6. 17. JAN.

    How to Make Your Present Better by Making Your Future Bigger

    Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easier Than 2X."  They're dishing out their own experiences and providing examples to prove that aiming high, playing to your strengths, and assembling a dream team can lead to mind-blowing results. Get ready to ditch those tiny, yawn-inducing goals and embrace exponential growth in 2025 – Ralph and Lauren's pep talk will leave you feeling inspired and ready to conquer the world! Chapters: 00:00:00 - Foggy Views, Frozen Pipes, and Podcast Vibes00:00:40 - When Life Gives You Challenges, Make Content00:01:41 - Delegation: That Thing We Love to Hate00:04:23 - 10X Thinking: Because 2X is Boring00:06:12 - Zodiac Signs, Salesforce, and Big Ideas00:11:07 - Eckhart Tolle, Present Moments, and Toilet Epiphanies00:16:39 - Turning Dreams Into Actionable Strategies00:23:15 - Falling Forward: Embracing Intelligent Failure00:28:37 - Jimmy Donaldson’s Genius and Your Next Move00:32:04 - Big Goals, Bigger Futures—The Wrap-Up LINKS AND RESOURCES: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing LessDan Sullivan(YouTube)Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591(Website)Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your TimeChris Mercer on LinkedInHow MrBeast Grew His ChannelGood to Great: Why Some Companies Make the Leap...And Others Don't (Good to Great, 1)Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

    36 Min.

  7. 14. JAN.

    [EXPOSED] What You Need to Know About The Honey Scam

    A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes! Chapters: 00:00:00 - Ralph and Lauren Have a Bombshell Revelation00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?00:20:36 - Wrapping Up the Drama: Takeaways LINKS AND RESOURCES: Marketing Performance Indicators™ What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?Exposing the Honey Influencer Scam - MegaLag YouTubeFTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss ProductsTier 11 JobsPerpetual Traffic on YouTubeTier 11 on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this...

    26 Min.

  8. 10. JAN.

    The Best of Perpetual Traffic 2024

    Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out. Chapters: 00:00:00 - Looking back over 2024! Thank you For Another Year!00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But Should00:38:43 - Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important? LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code traffic13

    49 Min.
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Informationen

  • Erstellt von
    Tier 11
  • Jahre aktiv
    2015 - 2025
  • Folgen
    500
  • Bewertung
    Unbedenklich
  • Copyright
    © Tier 11
  • Sendungswebsite
    Perpetual Traffic

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