Play&Co(nversations) - A Design Thinking Podcast Play&Co

In this episode, we're thrilled to host Rocky Roark, the visionary founder of Blue Cyclops Design Co., as we navigate the vibrant and ever-evolving business of design. Rocky's journey is a compelling narrative of innovation, creativity, and the entrepreneurial spirit that drives the design industry forward.
At the heart of Rocky's philosophy is a commitment to storytelling, strategic branding, and a forward-thinking approach to digital design. With Blue Cyclops Design Co., he has crafted a design agency that not only stands out for its unique creativity but also for its dedication to pushing boundaries and redefining client expectations.
Our conversation delves into Rocky's early fascination with design and his trailblazing path to becoming a beacon for freelancers and design professionals alike. We explore the inception of Blue Cyclops Design Co., uncovering the inspiration and determination behind its foundation, and the critical moments that shaped its journey.
Rocky shares insights from his extensive experience in freelancing, discussing the challenges and triumphs of navigating the design world independently before channeling his expertise into the creation of a company that prides itself on innovation and exceptional client service.
We also tackle the integration of AI technologies, like Midjourney and ChatGPT, into Blue Cyclops Design Co.'s workflow, examining how these tools enhance creative output and streamline processes. Rocky provides a behind-the-scenes look at his branding strategy, emphasizing the importance of narrative in building compelling brand identities and the strategies he employs to weave these stories into the fabric of the brands he develops.
Further, we address the complexities of managing a creative team remotely, the dynamics of working with a diverse clientele, and the balance between the artistic and commercial sides of design work. Rocky's approach to these challenges offers invaluable insights for both up-and-coming and established professionals in the design field.
Looking to the future, Rocky outlines his aspirations for Blue Cyclops Design Co. and offers advice to new graphic designers and entrepreneurs eager to make their mark in the industry.

In this episode, we welcome Dominik Heinrich, a German innovator whose wide range of passions deeply influence his approach to crafting world-class experiences. With a career spanning over two decades, Dominik has made his mark by creating, managing, and leading world-class AI, and innovation teams across the globe.
Dominik's journey in the AI and innovation space is both broad and deep, covering hardware, software, and venture development. His knack for bringing new products and engaging experiences to market for Fortune 500 companies has established him as a go-to consultant for organizations looking to leverage creative AI solutions. In addition to his professional endeavors, Dominik contributes to the academic world by lecturing on AI in Design at PRATT University, fostering the next generation of innovators.
In our conversation, we delve into Dominik's background, exploring the roots of his interest in AI and his perspective on the evolving relationship between machines and humans. We discuss how AI is reshaping the future, from enhancing creative processes to revolutionizing industries. Dominik shares his insights into the best examples of AI use today, illustrating the potential of AI to transform our world.
Join us as we venture into the mind of Dominik Heinrich, where German precision meets the boundless possibilities of AI in crafting the future of innovation. Whether you're an AI enthusiast, a professional in creative fields, or simply curious about the intersection of technology and creativity, this episode promises to inspire and challenge your perceptions of what's possible.

In this episode, we dive deep into the world of brand strategy and innovation with Katie Dreke, a seasoned global consultant renowned for her expertise in crafting emotionally resonant brand experiences. Katie's journey spans over 25 years, collaborating with industry giants like Nike and Wieden+Kennedy, and her insights promise a fascinating exploration of the evolving landscape of branding.
Katie's approach blends brand strategy, digital transformation, and storytelling to create impactful experiences that resonate with consumers globally. Drawing from her diverse background and international experience, she brings a nuanced perspective to the table, enriching our understanding of the cultural and societal nuances that shape brand narratives.
We'll explore Katie's unique process of translating future uncertainty into actionable strategies, shedding light on how she navigates the complexities of the modern marketplace to uncover new opportunities while mitigating risks. Her ability to stitch together disparate elements of product and brand expression into cohesive wholes empowers brands to navigate change with confidence and clarity.
Throughout our conversation, Katie emphasizes the importance of ethical, planet-centered design, advocating for brands to actively participate in shaping a positive future for society and the environment. Her insights into emerging trends offer valuable guidance for brands looking to stay ahead of the curve.
Whether you're a seasoned brand strategist or a curious entrepreneur, this episode promises to inspire and enlighten. Join us as we delve into the future of branding with Katie Dreke, where innovation meets purpose in crafting tomorrow's brands.

In this episode we delve into the multifaceted world of Sam Amis, a distinguished industrial designer with a rich background in transforming concepts into indispensable everyday objects. Sam shares his journey from a high school student inspired by a tour of IDEO to a seasoned professional working with Fortune 500 companies (Nike) and startups alike (The James Brand), emphasizing the emotional connections that make products truly meaningful.
A key theme of our discussion is Amis's philosophy of keeping 'irons in the fire,' a metaphor for maintaining active engagement with multiple career opportunities simultaneously. This approach not only fosters creativity and innovation but also prepares one for the unpredictable nature of the design industry. Join us as Amis imparts valuable insights on design, sustainability, and the power of diversifying one's professional pursuits.

Reid Schlegel's foundation as an industrial designer was laid at renowned agencies, where he honed his craft and vision. This background enriches his current role as a professor, where he merges innovation with education. By drawing on his professional experience, Schlegel shapes aspiring designers with a blend of practical skills and creative thinking. His teachings emphasize empathy and the application of both classic and modern design methods to solve today's challenges.
Beyond academia, Schlegel demonstrates the real-world impact of sustainable design. He effectively connects theoretical knowledge with practical applications, guiding students through the complexities of the design industry. This exposure not only equips students technically but also fosters a commitment to ethical and sustainable design practices.
Schlegel stands out as a contemporary educator in industrial design, inspiring through his actions and insights. He not only imparts knowledge but also prepares students to address future challenges with innovative and responsible solutions. His career, marked by a transition from prestigious design agencies to academia, showcases the significant influence educators have in shaping the design landscape.

Ryan Coulter's journey from a childhood filled with wonder at space, design, and knives in Indiana to becoming a visionary in the design world is a testament to how passions can fuel a remarkable career. Excelling as a creative director for leading companies like Burton Snowboards, Nike, and Ziba Design, Coulter mastered the art of merging functionality with elegance. His entrepreneurial leap with The James Brand was a bold realization of his lifelong dedication to design, transforming everyday carry items into a statement of style and quality. The James Brand, under Coulter's leadership, redefines the essence of daily essentials through innovative design and strategic collaborations, embodying the spirit of modern consumer needs and emotional connectivity. Coulter's journey highlights the transformative power of design in creating products that not only serve a practical purpose but also resonate deeply with today's lifestyle.