Product and Growth Stories Saastras

While RFPs for business software have a huge checklist around technical and functional requirements, you would never see any mention of User Experience. It seems in the sales cycle, there is no potential impact of good product design on the buyers. What value can Business Software companies drive from their investment in providing a better product design?

Which are the upcoming trends around product experience that you think can substantially influence the success of B2B saas over the next decade?

Learn key principles of UX designing to build habit-forming products.

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. 

Today my guest is a serial entrepreneur, Subinder Khurana. Subinder has a track record of establishing start-ups and successfully existing from them multiple times. He has been on the Advisory Board of several startups, including Druva Software, Authbridge, WTI Cabs, TAC Security, Denave, Survaider and Power2SME. He was part of the core team of marketRx which was acquired by Cognizant. 

In the last episode, Subinder shared his time-tested approaches on how to best manage products in idea and product validation stages. 

Let's cover the next 2 stages - Product Market Fit and Scaling up stages in this episode with Subinder.

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages.

Today my guest is a serial entrepreneur, Subinder Khurana. Subinder has a track record of establishing start-ups and successfully existing from them multiple times. He has been on the Advisory Board of several startups, including Druva Software, Authbridge, WTI Cabs, TAC Security, Denave, Survaider and Power2SME. He was part of the core team of marketRx which was acquired by Cognizant.

In this episode, Subinder unfolds a typical journey in a start-up and talks about dynamics of product management through this journey for a predictable success.

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performing hundreds of activities they are supposed to handle. How should PMs pick and choose among numerous activities and cut down noise to simplify their work? And how those chosen activities and tasks can be performed best for predictable product success.

Suresh, Director Product Management at Oracle and Advisor at various start-ups recommends top 5 items, which helps PMs maximize their impact in a Product company in this episode with me.

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I talk with Puneet about his start-up journey around getting an idea, leaving an established corporate career, finding the product-market fit and defining early product success goals.

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never see our breakthrough products. Competitors never quite feel our punch. Our managers see lackluster revenue and profit growth.

Todd Birzer, a Product Management Coach & Trainer, discusses with me how the tactical overwhelm the strategic and how to tap product growth by following a strategic approach while not loosing sight of your core tactical work areas in this episode “Becoming a more strategic product manager”.