Public Sector Marketing Show Joanne Sweeney

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. 
The influencer marketing industry is worth over €21 billion euro and growing. 
For anyone scoffing at this sector, you would do well to sit up and take note. 
We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 
But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?
Let’s dive in! 

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. 
I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. 
The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it. 
I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year. 
So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications. 

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 
The World Economic Forum has published its Future of Jobs Report. 
They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 
This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 
The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.
The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 
This study gives us important insights into how we as marketers need to thinking about the future of our work. 
So, let’s dive in. 

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. 
Are you surprised I’m talking about TikTok again?
No, don’t be. 
They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!
So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. 
Because, there are many government and public sector agencies who are not using the app because of the data security threat. 
Although I think your absence is problematic in the long run! 
Ok, let’s dive in! 

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 
2024 is the year of AI isn’t it?
If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. 
But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. 
But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 
Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!
TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

So let’s dive in.