Selling Swag Online: A F&B Merch Story

Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify helped increase sales by 9% in just 2-months (and it's not even their busy season). 

Today’s Topics:

• A little about Lowlands
• Re-platforming their store from WooCommerce to Shopify
• Learning and leveraging pre-existing themes
• Customizing templates where it matters (keep it simple)
• Creating better checks and balances between product owners
• Creating a dynamic navigation for each restaurant
• Tracking sales, promotions, and product interest
• Analyzing the monetary impact of the new shop
• Trusting in your digital partner