Copperberg Conversations on Manufacturing Matters

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Copperberg Conversations on Manufacturing Matters

Copperberg Conversations on Manufacturing Matters is where industry questions meet expert answers. Each episode brings candid discussions with the industry's top thinkers and innovators. From aftermarket strategies to e-commerce, pricing, field service, spare parts, marketing, and sales, this interview-based podcast is a place to share the latest knowledge and insights on manufacturing topics. So, pour yourself a cup, settle in, and let’s get this conversation going.

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  1. 2025 Strategic Outlook: The Keys to Success in Field Service with Martin Knook, CEO, Gomocha

    19. JAN.

    2025 Strategic Outlook: The Keys to Success in Field Service with Martin Knook, CEO, Gomocha

    In this episode of Copperberg Conversations on Manufacturing Matters, we explore what’s next for field service. Lisa Hellqvist, Copperberg’s Managing Director, sits down with Martin Knook, CEO of Gomocha, to explore how companies can adapt their field service operations to meet the demands of 2025 and beyond. From sustainability to predictive maintenance, Martin and Lisa unpack the critical trends and challenges shaping the sector, offering actionable insights for industry leaders looking to stay ahead. What You’ll Learn in This Episode: - Sustainability in Field Service  How businesses are adopting sustainable practices and how this shift is being driven by customer demand and regulatory compliance. - The Evolution of Predictive Maintenance Why maturing predictive maintenance strategies is a cornerstone for operational efficiency and how data plays a critical role. - Outcome-Based Services The growing trend of purchasing services over products and the generational shift driving this change. - Addressing Talent ShortagesStrategies to bridge the skills gap, retain top talent, and reimagine the role of the field service technician. Field service leaders and forward-thinkers alike will find this episode full of actionable insights to adapt and thrive in a shifting landscape. — Time Stamps:  00:00 INTRO 02:10 Background of Martin Knook 12:03 Key Differentiators in Field Service Management 22:05 Sustainability in Field Service Operations 32:21 Navigating Complex Regulations in Field Service 39:44 Predictive Maintenance: Challenges and Opportunities 47:52 The Shift to Outcome-Based Service Models 54:36 Harnessing IoT Data for Intelligent Decision Making 57:50 Bridging the Generational Gap in Service Expectations 01:00:24 The Role of Assistive Technologies in Service 01:04:46 Addressing the Talent Shortage in Field Service 01:08:01 Reimagining Field Service Operations for the Future 01:18:09 OUTRO — Stay Connected: - Connect with Martin Knook - https://www.linkedin.com/in/martinknook/ - Connect with Lisa Hellqvist - https://www.linkedin.com/in/lisahellqvist/  - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe - Follow Copperberg:  → LinkedIn - https://bit.ly/cpprbrgLi → YouTube - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay - https://bit.ly/3XZ2KSE

    1 Std. 19 Min.
  2. Aftermarket and Service in Focus: 2024 Review & 2025 Forecast with Lisa Hellqvist

    17.12.2024

    Aftermarket and Service in Focus: 2024 Review & 2025 Forecast with Lisa Hellqvist

    In this special year-end episode, we reflect on the trends, challenges, and innovations that defined aftermarket services in 2024 and look ahead to 2025, exploring growth drivers and potential disruptors in the industry. Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, shares her expert perspective, drawing from years of tracking the aftermarket sector’s evolution and countless conversations with industry leaders. What You’ll Learn in This Episode: - 2024 Trends and Challenges in Aftermarket Services Discover the key themes that emerged this year, including the critical role of resilience in overcoming disruptions and adaptability in managing rapid change. Lisa shares a compelling example of how a mid-sized manufacturer turned supply chain delays into an opportunity by adopting 3D printing and reimagining their service strategy. - Workforce Challenges: Balancing Upskilling and Digital Transformation How companies are addressing the talent gap while navigating digital transformation. From blended workforce strategies to creative approaches like VR-driven gamification and "returnships," Lisa shares surprising strategies that are helping companies upskill their teams and build a digitally competent workforce. - Evolving B2B Customers: The Rise of the Informed Buyer An exploration of how B2B customers are becoming more demanding, informed, and focused on long-term value and sustainability. Lisa paints a vivid picture of today’s customer expectations and assesses how well the industry has adapted, identifying where companies excel and where there’s room for improvement. - 2025 Outlook: Growth Drivers, AI Assistance, and Circular Economy A look ahead at the biggest growth opportunities for aftermarket services in 2025, including predictive maintenance, circular economy models, and AI-powered service assistants. Lisa shares a bold prediction for how AI will transform service delivery while emphasizing the importance of aligning value-driven strategies with customer needs. Throughout the episode, Lisa provides actionable insights, real-world examples, and thoughtful analysis, offering listeners a roadmap for tackling challenges and seizing opportunities in 2025. — Time Stamps:  00:00 INTRO 00:30 Reflecting on 2024: Trends in Aftermarket Services 08:09 Upskilling the Workforce: Balancing Digital Transformation 17:17 Evolving B2B Customer Expectations: The Informed Buyer 24:26 Growth Opportunities: Predictive Maintenance and Circular Economy 31:21 Bold Predictions for 2025: AI-Powered Assistance in Service 36:03 Staying Informed: Resources for Industry Professionals 42:39 OUTRO — Related Resources: On Aftermarket and Service:  The Continuing Rise of Servitization in 2025: Embracing Outcome-Based Models Upskilling the Field Service Workforce: Preparing for a Less Hands-On Future How to Amplify Customer Centricity for Enhanced Service Lifetime Value? On Value:  Decoding the Concept of Value in the Aftermarket and Service Industry Customer Obsession: Negotiating the Ideal Customer Relationship Selling Value: A Fireside Chat with Michael Wilkinson Field Service Virtual Academy 2024: Prepare to Predict Recommended websites: - Copperberg: https://www.copperberg.com/ - Field Service News: https://fieldservicenews.com/ People to follow: - Lisa Hellqvist: https://www.linkedin.com/in/lisahellqvist/ - Kris Oldland: https://www.linkedin.com/in/kris-oldland/ — Stay Connected: - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe - Follow Copperberg:  → LinkedIn - https://bit.ly/cpprbrgLi → YouTube - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay - https://bit.ly/3XZ2KSE

    43 Min.
  3. Boosting Engagement and ROI at In-Person Industry Events with Åsa Karphammar and Amjy Hussain

    02.12.2024

    Boosting Engagement and ROI at In-Person Industry Events with Åsa Karphammar and Amjy Hussain

    In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share their expertise on how to maximize the value of these events. Join us as we discuss: - Success Stories: Real-world examples of how companies have leveraged in-person events to secure deals, forge lasting relationships, and inspire new product innovations. - Navigating Industry Peculiarities: Why manufacturing and service leaders find unique value in face-to-face interactions and how events overcome challenges that traditional outreach methods can’t address. - Data and Technology in Event Success: The growing importance of data-driven insights and event tech in tracking ROI, nurturing relationships, and creating post-event impact. - Maximizing Value from Event Participation: Practical advice for companies on how to make the most of their presence at events, from engaging senior leaders to repurposing knowledge gained for strategic wins. - Evolving Sponsor Expectations: How sponsors are moving beyond traditional visibility to prioritize engagement, customization, and quality connections with the right audience. This episode offers actionable advice and expert insights to help you rethink the role of in-person events in your business strategy. From building lasting relationships to aligning event participation with strategic goals, Åsa and Amjy provide a practical framework for success. At its core, their discussion underscores a vital takeaway: while technology enhances event impact, the real power of events lies in fostering genuine human connections and meaningful engagement. — Time Stamps:  00:00 INTRO 02:42 Success Stories from Copperberg Events 13:07 Engaging Senior Leaders: The Value of Face-to-Face Communication 19:19 Leveraging Data and Technology for Event ROI 26:31 Maximizing Value from In-Depth Conversations 31:47 Maximizing Value at Physical Events 38:45 Evolving Partner Expectations in Event Participation 47:13 The Importance of Continuous Engagement 55:32 Measuring Success: KPIs and ROI in Events 01:01:08 OUTRO — Stay Connected: - Connect with Åsa Karphammar on LinkedIn - https://www.linkedin.com/in/asa-karphammar/ - Connect with Amjy Hussain on LinkedIn - https://www.linkedin.com/in/amjyhussain/  - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe - Follow Copperberg:  → LinkedIn - https://bit.ly/cpprbrgLi → YouTube - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay - https://bit.ly/3XZ2KSE

    1 Std. 2 Min.
  4. Event Recap: 2024 Aftermarket Business Platform - Power of 50

    18.11.2024

    Event Recap: 2024 Aftermarket Business Platform - Power of 50

    In October 2024, 50 aftermarket leaders gathered in Copenhagen to discuss strategies to elevate the customer experience by integrating customer-centric practices in the service lifecycle. This episode brings you key moments from that event through the delegates’ eye. With a mix of keynote summaries, delegate reflections, and roundtable insights, this episode paints a vivid picture of how industry leaders are navigating and driving service excellence. Experience the pulse of the event: - Resilience and Innovation: Hear stories of strength and transformation from aftermarket leaders who have navigated immense challenges and turned obstacles into opportunities for growth. -  Keynote Insights: Our speakers share thought-provoking ideas on topics like the power of smart analytics, strategies for amplifying customer-centricity, and the critical need for continuous transformation in a rapidly evolving service landscape. - Roundtable Takeaways: Get a sense of the crucial themes that emerged from the five rounds of peer-to-peer discussions that happened that day.  - Panel Reflections: Listen as our expert panelists synthesized key themes and provided actionable insights to drive sustainable success in the aftermarket. Throughout the episode, you’ll hear inspiring stories and practical takeaways from thought leaders who are redefining the customer experience in aftermarket services. Whether you’re a service professional, technologist, or industry leader, this episode is packed with insights that will get you thinking about the future of the aftermarket and your role in shaping it. — Time Stamps:  00:00 Introduction to Copperberg Conversations 01:00 About the 2024 Aftermarket Business Platform - Power of 50  04:53 Quick Chat with Event Delegates 12:01 Post-Event Interview with Keynote Speakers 21:26 Post-Event Interview with Roundtable Moderators 26:20 Post-Event Interview with Concluding Panel — Stay Connected: - Join Copperberg’s https://bit.ly/3ZiYUoe - https://bit.ly/3ZiYUoe - Follow Copperberg:  → https://www.linkedin.com/company/copperberg/ - https://bit.ly/cpprbrgLi → https://www.youtube.com/THEMIDFIELDMEDIA - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Intro music sourced from https://pixabay.com/music/beats-morning-routine-182225/ - https://bit.ly/3XZ2KSE Additional sound effects sourced from Pixabay: - Audio Logo Sidestep: https://pixabay.com/sound-effects/audio-logo-sidestep-185376/ - Cinematic Impact Boom: https://pixabay.com/sound-effects/cinematic-impact-boom-242635/ - Transition Base: https://pixabay.com/sound-effects/transition-base-121422/

    34 Min.
  5. Turning Sustainability into Profits in Aftermarket Services with Lisa Hellqvist

    29.10.2024

    Turning Sustainability into Profits in Aftermarket Services with Lisa Hellqvist

    In this episode, we break down the complexities of sustainability in the aftermarket and services industry, offering practical insights and real-world examples to help you balance profitability with long-term ESG goals. Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, will give an overview of how and why, over the years, the sustainability agenda has grown in significance within the sector, the business case for sustainability, the challenges of embedding sustainable practices into your business, and the steps you can take now to stay ahead.  Join us as we discuss: - Forces Driving Sustainability in Aftermarket Services: How customer expectations, regulatory pressures, and technology are reshaping how aftermarket companies approach sustainability. - Challenges and Opportunities: The barriers companies face in turning sustainability goals into action and how some have turned these challenges into profitable opportunities.  - Designing and Proving Sustainable Practices: Real-world examples of companies rethinking product design and adopting holistic approaches that align commercial and environmental goals, as well as effective strategies for measuring and communicating sustainable value to stakeholders. - Embedding Sustainability Across the Organization: How to secure leadership buy-in, integrate sustainability into sales and service teams, and create a lasting cultural shift that ensures sustainability becomes part of the company’s DNA. As sustainability continues to shape industry expectations, companies that proactively embed it into their core operations will find themselves not only meeting regulatory and customer demands but also setting the pace for a future where responsible practices define success. This episode provides the tools and inspiration for industry leaders to move from intention to action, transforming sustainability into a cornerstone of a resilient, forward-thinking business. — Time Stamps:  00:00 Introduction to Copperberg Conversations 04:42 Forces Driving Sustainability in Aftermarket Services 09:30 Challenges of Integrating Sustainable Practices 17:48 Designing for Service and Sustainability 25:44 The Value of Sustainable Solutions 32:06 Customer Preference for Sustainable Services 34:40 Driving Profitability through Refurbishment Programs 45:05 Service Function as a Moneymaker and Competitive Advantage 47:47 Upcoming Event: Sustainability in Service Summit in Stockholm 48:45 Outro — Stay Connected: - Connect with ⁠Lisa Hellqvist on LinkedIn⁠ - ⁠https://www.linkedin.com/in/lisahellqvist/⁠  - Join Copperberg’s ⁠online Business Manufacturing Community⁠ - https://bit.ly/3ZiYUoe - Follow Copperberg:  → ⁠LinkedIn⁠ - https://bit.ly/cpprbrgLi → ⁠YouTube⁠ - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from ⁠Pixabay⁠ - https://bit.ly/3XZ2KSE

    49 Min.
  6. The Power of 50: Inside the Event Format Connecting Top Leaders in Manufacturing w/ Lisa Hellqvist & Malin Mostofi

    13.10.2024

    The Power of 50: Inside the Event Format Connecting Top Leaders in Manufacturing w/ Lisa Hellqvist & Malin Mostofi

    In this episode of Copperberg Conversations on Manufacturing Matters, we take an inside look at the journey behind Copperberg’s “Power of 50” event format. This exclusive gathering is designed to bring together 50 top manufacturing leaders for one day of immersive on-site activities encompassing keynote speeches, roundtable discussions, and networking. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, share the story behind this exclusive event experience and the challenges that shaped its creation.  From navigating the turbulent period of the COVID-19 pandemic to rethinking how events should drive value, Lisa Hellqvist and Malin Mostofi provide a transparent account of the resilience and strategic thinking that helped establish “Power of 50” as a standout format in the manufacturing industry. Their reflections highlight how exclusive, well-curated events provide senior leaders the opportunity to connect with peers and exchange insights in a neutral setting—transforming the event into a “massive workshop for leaders,” as Lisa Hellqvist describes it. Join us as we discuss: - The Evolution of Copperberg’s Event Model: How the pandemic forced Copperberg to adapt its strategy and led to the birth of the “Power of 50” format. - The Power of Intimate Gatherings: Why smaller, high-impact events can spark deeper conversations and generate lasting value for leaders in manufacturing. - Creating Conversations That Matter: How Copperberg balances the needs of event partners with the interests of delegates to ensure meaningful, actionable dialogue. - The “Aha” Moment: The signals that show an event is working and how the “Power of 50” format creates those moments where everything just clicks. - The Lasting Impact of 'Power of 50': Why this format continues to resonate with attendees and how it fosters lasting connections and industry insights. Creating the “Power of 50” event format wasn’t an overnight success—it’s a story of overcoming challenges, tough decisions, and ultimately, a shift in focus to deliver what really matters.  — Time Stamps:  00:00 Introduction to Copperberg Conversations 02:28 Personal Journeys in the Events Industry 12:02 Navigating Challenges: The Impact of the Pandemic 22:40 The Birth of the Power of 50 Event Format 30:30 Creating Meaningful Connections at Events 50:17 The Lasting Power of the Power of 50 54:37 Outro — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/  - Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/ - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe - Follow Copperberg:  → LinkedIn - https://bit.ly/cpprbrgLi → YouTube - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay - https://bit.ly/3XZ2KSE

    55 Min.
  7. Crafting Content That Drives Thought Leadership in Manufacturing with Lisa Hellqvist & Malin Mostofi

    27.09.2024

    Crafting Content That Drives Thought Leadership in Manufacturing with Lisa Hellqvist & Malin Mostofi

    In this episode of Copperberg Conversations on Manufacturing Matters, we explore the evolving role of thought leadership in manufacturing and its growing significance for industry differentiation. With digital content saturating the market, crafting impactful thought leadership that resonates with a discerning and often skeptical audience is more challenging than ever. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, offer practical insights on creating content that captures attention and builds lasting credibility. Join us as we discuss: - The Evolution of Thought Leadership: How it has become a critical focus for manufacturers and what makes it distinct from other content marketing efforts. - Crafting a Unique Perspective: How companies can develop a compelling point of view that truly connects with their target audience. - Strategic Alignment and Credibility: The importance of integrating thought leadership into broader marketing strategies and balancing storytelling with data. - The Value of Neutrality: Why being a neutral content provider boosts credibility and how this approach drives meaningful impact in the manufacturing sector. - Future Outlook: How AI and digital tools are reshaping the content marketing space and what kind of mindset companies need to do to adapt to stay ahead. Throughout the episode, Lisa and Malin provide real-world examples and actionable advice for marketing leaders seeking to differentiate their brands and build stronger industry influence through thought leadership. — Time Stamps:  00:00 Introduction 02:06 The Evolution of Thought Leadership in Manufacturing 10:22 Crafting Engaging Content for the Manufacturing Sector 15:50 Developing a Unique Perspective 20:03 Bridging the Gap: Connecting Companies with Their Audience 21:17 How Thought Leadership Pieces Connect to the Broader Business Strategy 24:55 Measuring the Impact of Thought Leadership 29:55 The Role of Neutrality in Thought Leadership 39:38 The Future of Content Creation and AI's Role in It — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/  - Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/ - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe - Follow Copperberg:  → LinkedIn - https://bit.ly/cpprbrgLi → YouTube - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay - https://bit.ly/3XZ2KSE

    50 Min.
  8. Knowledge Exchange in Manufacturing with Lisa Hellqvist

    13.09.2024

    Knowledge Exchange in Manufacturing with Lisa Hellqvist

    Welcome to Copperberg Conversations on Manufacturing Matters, the podcast where we share the latest knowledge and insights in the manufacturing and industrial sectors. Here, we feature the voices of industry leaders, innovators, and experts.  In our first episode, we explore the vital yet challenging world of knowledge exchange in manufacturing. Sharing expertise is key to driving innovation, enhancing efficiency, and maintaining a competitive edge, but finding the right balance isn’t always easy. Join us as we discuss: - The Importance of Knowledge Sharing: Understanding the challenges and motivations behind building effective knowledge-sharing systems within organizations. - Cultivating Internal Collaboration: Strategies, technologies, and leadership roles that foster a culture of open knowledge exchange inside the organization. - Navigating External Sharing: How companies can share insights with industry peers while safeguarding their competitive edge, and the role of industry events in facilitating effective knowledge exchange. - Key Takeaways and Actionable Advice: Practical strategies for leaders to overcome hesitations, find the right balance, and embed knowledge sharing into company culture. Our guest, Lisa Hellqvist, Managing Director of Copperberg, brings her extensive experience to the table, offering practical insights and real-world examples of how manufacturing professionals can leverage knowledge sharing for business success. Whether you’re working on internal collaboration or considering how much to share externally, this episode provides essential takeaways for leaders at every level. — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn - Connect with Nina Roper Yearwood on LinkedIn - Join Copperberg’s online Business Manufacturing Community - Follow Copperberg on LinkedIn and YouTube — Help Us Grow: We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. Liked what you heard? Spread the word by sharing it with your network. Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! —Music sourced from Pixabay

    58 Min.
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Copperberg Conversations on Manufacturing Matters is where industry questions meet expert answers. Each episode brings candid discussions with the industry's top thinkers and innovators. From aftermarket strategies to e-commerce, pricing, field service, spare parts, marketing, and sales, this interview-based podcast is a place to share the latest knowledge and insights on manufacturing topics. So, pour yourself a cup, settle in, and let’s get this conversation going.

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