AMM Conversation Association of Medical Media

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Season 4 of the podcast is exploring “Effective Strategies for Engaging Healthcare Professionals Via Social and Multimedia.” Today we have a star-studded group of Pharmaceutical marketers knee deep in social and multimedia. Today's panelists are Ryan Billings, Head of US Oncology Digital Marketing and Customer Experience at Glaxo Smith Kline; Angela Horstmann, US Brand Launch Lead for a Lupus candidate within Immunology Biologics at AstraZeneca, and Paul Murasko, Head of Digital Customer Interaction for North America at Ipsen.

Episode 4 explores HCP gamification with Dr. Eric Gantwerker, a pediatric otolaryngologist and VP, Medical Director at Level Ex where he leads medical and educational strategy, directs CME and product development, and oversees the physician advisory board. Eric has a Masters in Medical Education from Harvard Medical School and specializes in applying emerging technology to medical education.

AMM Conversation: Season 4 is exploring "Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia," featuring Erin Fitzgerald, Chief Marketing Officer at Sermo; Dr. Amit Phull, Medical Director and Vice President of Strategy & Insights at Doximity; Laura Nardella, Sales Manager at Reddit, and moderator Ryan Burchinow, Director of Social Media at CMI Media Group.

Veteran marketers Amy Houck and Brad Einarsen dive deep into HCP-focused social media

Season Four of AMM Conversation, the official podcast from the Association of Medical Media, explores “Strategies to Engage Healthcare Professionals via Social and Multimedia.”